Cambridge Nationals Enterprise Marketing Ms G Bhajwa Curriculum

Cambridge Nationals Enterprise & Marketing Ms G Bhajwa

Curriculum Map 10 11 Autumn Spring RO 64 – Exam Unit Enterprise and Marketing Concepts Understand how to target a market Understand what makes a business financially viable Understand product development Understand how to attract and retain customers Understand factors for consideration when starting a business Understand different functional activities needed to support a business RO 65 – Coursework Design a business proposal • Identify customer profile for a business challenge • Complete market research to aid decisions relating to a business challenge • Develop a design proposal for a business challenge • Review whether a business proposal is viable RO 66 – Coursework Market and pitch a business proposal • Develop a brand identity and promotional plan to target a customer profile • Be able to plan a pitch for a proposal • Be able to pitch a proposal to an audience • Be able to review the strengths Summer R 064 Revision RO 65 – Coursework R 064 Exam Opportunity to resit R 064

An outstanding student of Enterprise & Marketing will… 1. Use subject specific vocabulary with precision. 2. Provide evidence to support their points. 3. Be able to relate their studies to the real world. 4. Be able to write fluently in response to the exam questions. 5. Complete all coursework to deadlines 6. Have a broad understanding of current affairs in the Business world

How can I support my child in becoming an outstanding student of E&M? What does my child need to do? What can I do to support them? 1. Use subject specific vocabulary with precision. Test them on their key words using the glossary. 2. Provide evidence to support their points. Ask them to justify themselves – why do they think what they do about business and other issues? 3. Be able to relate their studies to the real world. Talk to them about current affairs, especially business related, and how it links to their studies. 4. Be able to write fluently in response to the exam questions. Get them to talk you through the point they are about to make before they write it down. 5. Complete all coursework to deadlines Ask how their coursework is progressing, check that they are meeting deadlines and ensure any intervention sessions are attended 6. Complete all homework set on time Check that they have completed all homework set on SMHW and MS Teams, and ensure that all work is completed if self isolating

Resources and Learning Platforms Tutor 2 U Business OCR Website for Ro 64 past papers (Enterprise & Marketing) Show My Homework BBC Bitesize Business MS Teams Resource Bank Key Words Glossary Knowledge Organisers

Who can I contact about Enterprise & Marketing? Head of Department for Business & Economics: Ms Bhajwa Email: GBJ@draytonmanorhighschool. co. u