Cambridge Analytica IT Security ANTOR Md Ahsan Habib
Cambridge Analytica & IT Security ANTOR Md Ahsan Habib ID: 2600170464 -7
Outline 1. What is Cambridge Analytica ? 2. Depth of CA 3. How did it happen? 4. Third Party Apps 5. Statistically Impact 6. Shadow Profiling 7. Conclusion
Background of Cambridge Analytica What is it? What was its job? What have they done? Is a british POLITICAL consulting firm They main do: -Have been using people’s data illegally without permission since its beginning -Started in 2013 ● Data mining ● Data Analysis
CA depth: "Today in the United States we have somewhere close to four or five thousand data points on every individual. . . So we model the personality of every adult across the United States, some 230 million people. " — Alexander Nix, chief executive of Cambridge Analytica, October 2016
How did they get access to billions of data? They had 50 millions of facebook user data. They got it from: ● ● From a third party apps of Faceb The app called “thisisyourdigitallife”
What is Third Party Apps ? - Log In / Sign In Traps - Read message By making you fool such as: - Likes/ dislikes ● ● Who has a secret crush on you? Which celebrity you look like ?
Shadow Profiling: A small video(0: 3 8 sec to 1: 30 min
Worried Trend Analysis Careless STAT: 3. 979 What people think about it: 1. 01 96. 02 61. 01 98. 9 P<15 38. 09 15 -20 40 -up
- Slides: 9
