California Strawberry Commission Update STRAWBERRY PER CAPITA CONSUMPTION

California Strawberry Commission Update



STRAWBERRY PER CAPITA CONSUMPTION FORECAST Pounds Per Capita Use 12, 00 10, 00 8, 00 6, 00 4, 00 2, 00 Forecast Actual 0, 00 1999 2004 2009 2014 2019 2024

Scenario 1 = Increasing U. S. Population Only (Per Capita Consumption Held Constant at 2013 Level) Pounds of Strawberries Scenario 2 = Increasing U. S. Population & Increasing Rate of U. S Per Capita Consumption 800 000 682 376 022 700 000 600 000 500 000 400 000 300 000 200 000 100 000 0 2013 122 933 076 89 199 013 0 2014 2015 2016 2017 2018 2019 2020 2021

U. S. MARKET SHARE BY VOLUME: NOV 1 ST - MARCH 31 ST 90 000 Volume (Trays) 80 000 70 000 60 000 50 000 40 000 [CELLRANGE] [SERIES NAME] [CELLRANG E] [SERIES NAME] 30 000 20 000 10 000 0 [CELLRANGE] [SERIES NAME] [CELLRANGE] [SERIES NAME] [CELLRANG E] [SERIES NAME] 2008 - 2009 - 2010 - 2011 [CELLRANGE] [SERIES NAME] [CELLRANGE] [SERIES NAME] 2011 - 2012 - 2013 - 2014

CA PRODUCTIVITY: TRAYS/ACRE CA Oxnard Santa Maria Watsonville/Salinas Total CA Assessed Trays/Acre 6 500 6 000 Yield ( Trays / Acre) 5 500 5 000 4 500 4 000 3 500 3 000 2 500 2009 2010 2011 2012 2013 2014
![Total Input CA Input MX Input Disappearance (Consumption) Inv. Dec 31 800 [VALUE], +31. Total Input CA Input MX Input Disappearance (Consumption) Inv. Dec 31 800 [VALUE], +31.](http://slidetodoc.com/presentation_image_h2/089fa953872ac7334a668322362149b2/image-8.jpg)
Total Input CA Input MX Input Disappearance (Consumption) Inv. Dec 31 800 [VALUE], +31. 8% Million Pounds (Frozen) 700 600 500 [VALUE], +2. 2% 634, 6 547, 3 452, 7 [VALUE], -3. 8% 400 300 200 [VALUE], +40. 8% 103, 5 100 0 2009 2010 2011 2012 2013 2014


$18, 00 ноя-2020 ноя-2019 ноя-2018 ноя-2017 ноя-2016 ноя-2015 $14, 00 ноя-2014 $16, 00 ноя-2013 ноя-2012 дек-2011 дек-2010 $8, 00 дек-2009 дек-2008 Average Hourly Wage Avg Wage Rate (Actual) Forecast $20, 00 $17, 24 $12, 62 $12, 00 $10, 00 $9, 29 $6, 00 $4, 00 $2, 00 $0, 00

Volume Fresh (million Lbs. ) Strawberries Blueberries 1 200, 00 1 000, 00 Blackberries Other, 35, 25 1 600, 00 1 400, 00 Raspberries Other, 24, 39 Blackberries, 45 Ra , 8 sp 5 berries, 58, 38 1. 85% 3. 47% 4. 42% 15. 84% Blueberries, 209, 28 Blackberries, 73, 35 Raspberries, 126, 39 Blueberries, 291, 75 Other 2. 21% 4. 60% 7. 93% 18. 30% 800, 00 600, 00 400, 00 200, 00 Strawberries, 983, 37 74. 43% Strawberries, 1 067, 19 66. 95%

OC. SD. Coachella Oxnard Santa Maria Watsonville/Salinas 16 000 14 000 12 000 Acreage 10 000 8 000 6 000 4 000 2 000 0 2009 2010 2011 2012 2013 Year 2014 2015 2016

CA FOB P/lb Oxnard FOB P/LB Santa Maria FOB P/LB Watsonville/Salinas FOB P/LB $ 1, 40 +4. 13% (Oxnard) $ Price / Pound $ 1, 30 +18. 81% (CA) $ 1, 20 $ 1, 10 $ 1, 00 +24. 73% (Santa Maria) $ 0, 90 +18. 56% (Watsonville/Salinas) $ 0, 80 2009 2010 2011 2012 2013 2014
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