California Pizza Kitchen Econ 296 Ryohei Suzuki California

California Pizza Kitchen Econ 296 Ryohei Suzuki

California Pizza Kitchen • food & beverage • casual dining restaurant chain

Products • pizzas, pastas, salads, specialities, and deserts

Mission Statement R. . . respect O. . . opportunity C. . . community K. . . kindness

History • started in 1985 • Rick Rosenfield and Larry Flax • Beverly Hills, California, USA.

History 2 • pooled $200, 000 in bank loans (in 1985) • almost the restaurant was a success • 26 CPKs in the world (by 1992)

History 3 • in 1992, Pepsi. Co paid $100 million for 67% of the chain • 15 stores(1993), and 28 in the following the year

Today’s CPK • 14, 800 employees • 230 restaurants • United States, Japan, China, Indonesia, Malaysia, Mexico, Philippines, Singapore, South Korea, United Arab Emirates

New items • Cabo crab cakes • Pesto chicken • The meat cravers • Cheese burger pizza

Services • exchange the food for a favorite one. • Kama’aina

Thank you

References • http: //findarticles. com/p/articles/mi_hb 5682/is_200404/ai_n 23721902/ • http: //en. wikipedia. org/wiki/California_Pizza_Kitchen • http: //www. zimbio. com/pictures/o. MR 2 pu. By. Pwi/California+Pizza+Kitch en+Grand+Opening+Preview/2 bn. QOb. Bgopp/Larry+Flax • http: //www. cpk. com/menu/new-items/ • http: //www. cpk. com/about/