CALIFORNIA COURT ASSOCIATION CALIFORNIA COURT ASSOCIATION STRATEGIC BUSINESS

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CALIFORNIA COURT ASSOCIATION

CALIFORNIA COURT ASSOCIATION

CALIFORNIA COURT ASSOCIATION STRATEGIC BUSINESS PLAN

CALIFORNIA COURT ASSOCIATION STRATEGIC BUSINESS PLAN

CCA ORGANIZATIONAL ASSESSMENT The California Court Association (CCA) was formed in 1952 with an

CCA ORGANIZATIONAL ASSESSMENT The California Court Association (CCA) was formed in 1952 with an initial membership of 135 people. In 2016, CCA's membership has grown to over 3, 000 individuals. Regular membership is open to all employees of California courts. Associate Membership is open to any person employed by a court-related agency. Any regular member who retired from his or her position in a California court may continue membership as a retired member. The primary purpose of the organization is to provide information and education. Each year CCA hosts training days, a New Law Workshop, and an annual convention which provides opportunities to share and learn from other courts throughout the state. In addition, CCA annually creates a court directory and fee schedule, as well as procedure manuals for various types of court case types.

STRATEGIC THINKING: ARE WE DOING THE RIGHT THINGS? • ORGANIZATIONS/PEOPLE • ANALYSIS • SYSTEMS

STRATEGIC THINKING: ARE WE DOING THE RIGHT THINGS? • ORGANIZATIONS/PEOPLE • ANALYSIS • SYSTEMS • EVALUATION • FINANCE • BUILDING PROGRAMS • COLLABORATION • • BEST PRACTICES • COMMUNITY NEEDS • WHO ARE OUR CUSTOMERS? • SETTING GOALS RISKS • BUSINESS PROCESSES • IMPLEMENTATION

OPERATIONAL THINKING: ARE WE DOING THINGS RIGHT? Effectiveness Efficiency Communication Monitoring Problem Solving Strategies

OPERATIONAL THINKING: ARE WE DOING THINGS RIGHT? Effectiveness Efficiency Communication Monitoring Problem Solving Strategies & Goals

WHAT DOES CCA DO WELL? • DIVERSITY • HISTORY/LONGEVITY • EXPERIENCE • CAPTIVE AUDIENCE

WHAT DOES CCA DO WELL? • DIVERSITY • HISTORY/LONGEVITY • EXPERIENCE • CAPTIVE AUDIENCE • QUALITY TRAINING • LOW COST (DUES & TRAINING) • COURT & FEE DIRECTORY • COURTS SUPPORT DUES • DEDICATED VOLUNTEERS • CA – DESTINATIONLOCATIONS • LEADERSHIP • MANAGEMENT • OPENNESS (DESIRE) FOR CHANGE • NETWORKING • FRIENDSHIPS/RELATIONSHIPS • CONSISTENCY – UNIFORMITY

WHAT ARE CCA’S CHALLENGES? • GEOGRAPHIC SIZE OF CA • RULES, PROCEDURES & POLICIES

WHAT ARE CCA’S CHALLENGES? • GEOGRAPHIC SIZE OF CA • RULES, PROCEDURES & POLICIES • SIZE OF THE COURT SYSTEM • GOVERNANCE STRUCTURE • CONSISTENCY OF GOALS • PROVINCIAL • LEADERSHIP TURN-OVER • LACK OF MARKETING • VOLUNTEERS EXEMPT VS NON EXEMPT • MODERN COMMUNICATION • POSITIVE MESSAGE (VALUE OFCCA) • SKILLS & ABILITY OF • NEED NEW FUNDING SOURCES LEADERSHIP • NO FORMAL MENTORSHIP • LACKING STRATEGIC DIRECTION

WHAT OPPORTUNITIES DOES CCA HAVE TO ADDRESS CHALLENGES? • NEW COURT EMPLOYEES (ATTRITION) •

WHAT OPPORTUNITIES DOES CCA HAVE TO ADDRESS CHALLENGES? • NEW COURT EMPLOYEES (ATTRITION) • PROVIDE THE FUN IN OUR INDUSTRY! • FILL UNMET TRAINING NEEDS • INSTITUTIONALIZE MENTORSHIP • DISTRIBUTION OF TRAINING MATERIALS • PROVIDING LEADERSHIP TRAINING • ON-LINE TRAINING • PROVIDING A VALUE PROPOSITION • WIDER DISTRIBUTION OF NEWSLETTER • UTILIZE KNOWLEDGE OF MEMBERS SPECIALIZED TALENTS/ABILITIES • LOOKING TO OTHER GROUPS (UNTAPPED) TO MARKET & PROVIDE TRAINING • HUGE MEMBERSHIP GROWTH POTENTIAL

SO NOW WHAT?

SO NOW WHAT?

CCA CORE PURPOSE WE ARE AN ORGANIZATION THAT ASPIRES TO HELP ALL EMPLOYEES OFCALIFORNIA

CCA CORE PURPOSE WE ARE AN ORGANIZATION THAT ASPIRES TO HELP ALL EMPLOYEES OFCALIFORNIA COUNTY COURTS BY PROVIDING OPPORTUNITIES TO LEARN, GROW, COLLABORATE, SHARE, AND EXCEL. WE VALUE EACH INDIVIDUAL AND PROVIDE OPPORTUNITIES FOR THEM TO DEVELOP, THEREFORE THE CORE PURPOSE FOR THE CALIFORNIA COURT ASSOCIATION IS: TO SUPPORT PERSONAL AND PROFESSIONAL GROWTH

CCA “ULTIMATE” GOAL AS AN ORGANIZATION WE HAVE DIRECTION, OUR ULTIMATE GOAL THAT WE

CCA “ULTIMATE” GOAL AS AN ORGANIZATION WE HAVE DIRECTION, OUR ULTIMATE GOAL THAT WE STRIVE FOR: TO HAVE 100% MEMBERSHIP IN EVERY COURT IN CALIFORNIA

CCA MISSION REALIZING OUR VISION (CORE VALUES AND PURPOSE) WE HAVE DEFINED THECCA ORGANIZATIONAL

CCA MISSION REALIZING OUR VISION (CORE VALUES AND PURPOSE) WE HAVE DEFINED THECCA ORGANIZATIONAL MISSION AS: TO PROVIDE EDUCATION AND ACT AS A FORUM FOR BEST PRACTICES IN THE DEVELOPMENT OF COURT PROFESSIONALS

CCA BRAND PROMISE AS AN ORGANIZATION, WE ARE HERE TO PROVIDE THE TOOLS TO

CCA BRAND PROMISE AS AN ORGANIZATION, WE ARE HERE TO PROVIDE THE TOOLS TO ACCOMPLISH THE CCA MISSION AND ACHIEVE CCA'S CORE PURPOSE. IN ORDER TO DO THAT, CCA MAKES THE FOLLOWING BRAND PROMISE TO OUR MEMBERS: THROUGH CURRENT TRAINING AND EDUCATION, CCA WILL BE THE LEADER IN ASSISTING EVERY COURT EMPLOYEE IN THEIR QUEST FOR GREATER KNOWLEDGE FOR THE BETTERMENT OF THEIR COURT

CCA CORE VALUES Honesty Community Integrity Creativity Discovery Morals Excellence Leadership Accountability Service-Driven Professionalism

CCA CORE VALUES Honesty Community Integrity Creativity Discovery Morals Excellence Leadership Accountability Service-Driven Professionalism Camaraderie Confidentiality Value Individual Efforts Personal Growth Dependability Professional Growth Personal Achievement

MEASURABLE OUTCOMES 1. INCREASE MEMBERSHIP (GREATER PERCENTAGE) FROM ALL COURTS THROUGHOUT CA. 2. IMPROVE

MEASURABLE OUTCOMES 1. INCREASE MEMBERSHIP (GREATER PERCENTAGE) FROM ALL COURTS THROUGHOUT CA. 2. IMPROVE EDUCATION ACTIVITIES AND ESTABLISH THE CCA ANNUAL CONFERENCE AS THE EVENT FORCALIFORNIA COURT EMPLOYEES. 3. INCREASE RESOURCES TO PROVIDE A DYNAMIC ORGANIZATION THAT MEETS THE NEEDS OF CALIFORNIA COURT EMPLOYEES. 4. ENCOURAGE COLLABORATION FROM GREATER NUMBER OF COURTS AND COURT EXECS TO GROW PARTICIPATION. 5. ESTABLISH CCA AS THE PORTAL OF INFORMATION NECESSARY FOR CA COURT EMPLOYEES TO STAY INFORMED ON CURRENT LAWS, STANDARDS, BEST PRACTICES, AND IDEAS THAT MAY IMPACT COURT MANAGEMENT AND OPERATIONS.

STRATEGIC GOALS WE WILL PERFORM EFFECTIVELY BY DELIVERING ON THE ORGANIZATION BRAND PROMISE THROUGH

STRATEGIC GOALS WE WILL PERFORM EFFECTIVELY BY DELIVERING ON THE ORGANIZATION BRAND PROMISE THROUGH THE IMPLEMENTATION OF GOALS IN THESE FIVE CATEGORIES… • ORGANIZATIONAL GOVERNANCE • MEMBERSHIP SERVICES • EDUCATION AND PROFESSIONAL DEVELOPMENT • COMMUNICATIONS • FINANCIAL STRATEGY

STRATEGIC GOAL: ORGANIZATIONAL GOVERNANCE • REVIEW AND RE-ALIGN BOARD OF DIRECTORS AND EXECUTIVE BOARD

STRATEGIC GOAL: ORGANIZATIONAL GOVERNANCE • REVIEW AND RE-ALIGN BOARD OF DIRECTORS AND EXECUTIVE BOARD • UPDATE BYLAWS AND STANDING RULES • DEVELOP POLICIES AND PROCEDURES MANUAL

STRATEGIC GOAL: MEMBERSHIP SERVICES • INCREASE MEMBERSHIP BY 10% • HAVE AN EFFECTIVE, ACTIVEMEMBERSHIP

STRATEGIC GOAL: MEMBERSHIP SERVICES • INCREASE MEMBERSHIP BY 10% • HAVE AN EFFECTIVE, ACTIVEMEMBERSHIP COMMITTEE • DEVELOP A MENTORSHIP PROGRAM • HAVE CCA INVOLVEMENT IN ALL 58 COUNTY TRIAL COURTS

STRATEGIC GOAL: EDUCATION & PROFESSIONAL DEVELOPMENT • OVERHAUL CERTIFICATION PROGRAM • INCREASE STATEWIDE TRAINING

STRATEGIC GOAL: EDUCATION & PROFESSIONAL DEVELOPMENT • OVERHAUL CERTIFICATION PROGRAM • INCREASE STATEWIDE TRAINING • EXPAND EDUCATION BY OFFERING MORE DIVERSE/RELEVANT TRAINING • DEVELOP ONLINE TRAINING • EXPAND PUBLICATION OFFERINGS

STRATEGIC GOAL: COMMUNICATIONS • CREATE A COMMUNICATIONS COMMITTEE • CREATE NEW BRAND • DEVELOP

STRATEGIC GOAL: COMMUNICATIONS • CREATE A COMMUNICATIONS COMMITTEE • CREATE NEW BRAND • DEVELOP REGULAR COMMUNICATIONS WITH MEMBERS AND PUBLIC • DEVELOP A MARKETING STRATEGY/PLAN • DEVELOP NEW MEMBERSHIP MARKETING MATERIAL • DEVELOP NEW WEBSITE

STRATEGIC GOAL: FINANCIAL STRATEGY • FINANCIAL ANALYSIS AND CONSOLIDATED REPORTING • ESTABLISH BUDGETING PROTOCOL

STRATEGIC GOAL: FINANCIAL STRATEGY • FINANCIAL ANALYSIS AND CONSOLIDATED REPORTING • ESTABLISH BUDGETING PROTOCOL • INCREASE RESERVES TO 1 1/2 YEAR OPERATING EXPENSE • EVALUATE CURRENT AND FUTURE REVENUESTREAMS

PRESIDENT’S GOALS FOR 2016 -17 • OPERATIONALIZE STRATEGIC PLAN. • ASSESS ORGANIZATIONAL GOVERNANCE AND

PRESIDENT’S GOALS FOR 2016 -17 • OPERATIONALIZE STRATEGIC PLAN. • ASSESS ORGANIZATIONAL GOVERNANCE AND MANAGEMENT. • INCREASE MEMBERSHIP BY ATTRACTING OTHER COURT PROFESSIONALS. • IMPROVE COMMUNICATION BY CREATING A MULTI-DIMENSIONAL PLAN. • FOLLOW-THROUGH ON CCA BRAND PROMISE! CCA WILL BE THE LEADER IN ASSISTING EVERY COURT EMPLOYEE IN THEIR QUEST FOR GREATER KNOWLEDGE.

QUESTIONS? COMMENTS? SUGGESTIONS?

QUESTIONS? COMMENTS? SUGGESTIONS?