Calendar of Communications Activity Suzanne Weldon Director of

Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001 1

Activity for Jan 2002 Activity Timing Who PR Website Launch Week One GOC Berlitz Media One Photocall Press Release Media/ Point of Sale 2

Activity for Jan 2002 Activity Timing Who PR Shell Golf Announcement Golf Week Two Shell Press Event Photocall Press Release Media/ Point of Sale 3

Activity for Jan 2002 Activity Timing Who Coin Month Bank of Ireland Collection Shell Toyota PR Media/ Point of Sale TV Adv Point of Sale 4

Activity for Jan 2002 Activity Timing Fundraising Month Who O’Briens PR Media/ Point of Sale Coin Boxes in-store Photography Competition 5

Activity for Jan 2002 Launch of Volunteer Programme Activity Timing Who PR Media/ Point of Sale Launch of Volunteer Programme 31 st Jan O’Briens Media Event TV Radio Press adv Website Point of Sale Photocall Press Release 6

Activity for Feb 2002 Activity Timing Who Coin Up to 9 th Feb Bank of Ireland Collection Shell Toyota PR Media/ Point of Sale 7

Activity for Feb 2002 Activity Timing Who PR Media/ Point of Sale Volunteer Programme Month O’ Briens Ongoing 8

Activity for Feb 2002 Launch of School Enrichment Programme Activity Timing Who PR School Enrichment Programme (Phase One) Week Four GOC An Post Event for Education Media/ Point of Sale Establishment Educational Supplements 9

Activity for Feb 2002 Activity Timing Who Fundraising Month O’Briens PR Media/ Point of Sale Coin Boxes in-store Photography Competition 10

Activity for March 2002 Activity Timing Who PR Media/ Point of Sale Volunteer Programme Month O’Briens Ongoing 11

Activity for March 2002 Activity Timing Fundraising Month Who O’Briens PR Media/ Point of Sale World’s Tallest Sandwich Olympia Concert (tbc) Photography Competition 12

Activity for March 2002 Activity Timing Fundraising Week Four Who PR Media/ Point of Sale Rehab Other Sponsors Photocall Press Release Launch of Games Lottery Ticket 13

Activity for April 2002 Activity Timing Fundraising TBC Who O’Briens PR Media/ Point of Sale Gala Ball/Auction 14

Activity for April 2002 Activity Timing Fundraising Week Two Who PR Media/ Point of Sale GOC An Post Various Sponsors Late Show Prize Giveaway (tickets to be purchased in An Post Outlets) 15

Activity for April 2002 Launch of Families Programme Activity Timing Who PR Media/ Point of Sale Launch of Families Programme Week Four GOC Toyota Press Event Photocall Press Release TV and Radio adv Website In-dealership 16

Activity for April 2002 Activity Timing Who Sponsors Summit Week Four GOC All Sponsors PR Media/ Point of Sale 17

Activity for May 2002 Activity Timing Fundraising 5 th, 6 th and 7 th May Who Ordnance Survey PR Media/ Point of Sale Collection Boxes Programme Sales Celebrity Drivers 18

Activity for May 2002 Activity Timing Fundraising Month Who O’Briens PR Media/ Point of Sale Coin Boxes 19

Activity for May 2002 Activity Timing Who Families Programme Month GOC Toyota PR Media/ Point of Sale TV and Radio adv Website In-dealership 20

Activity for May 2002 Activity Launch of National Games Timing Who PR SO Ire GOC Eircom Press Releases Photocall Media/ Point of Sale 21

Activity for June 2002 Activity Timing Fundraising Month Who O’Briens PR Media/ Point of Sale Coin Boxes 22

Activity for June 2002 Activity Timing Who Families Programme Month GOC Toyota PR Media/ Point of Sale Website Indealership 23

Activity for June 2002 Activity Timing Who PR Special Olympics Ireland 19 th to 23 rd SO Ire GOC Eircom Press Releases TV Coverage Media/ Point of Sale 24

Activity for July 2002 Activity Timing Who Head of Delegation Conference 11 th – 15 th GOC July PR Media/ Point of Sale Press Releases Photocalls 25

Activity for July 2002 Activity Timing Fundraising TBC Who O’Briens PR Media/ Point of Sale Golf Classic 26

Activity for August 2002 Launch of School Enrichment Programme Activity Timing Week Launch of Four School Enrichment Programme (Phase Two) Who PR Media/ Point of Sale GOC An Post Press Event Photocall Press Releases Website In-branch In-school Promotional Material Cross Promotions 27

Activity for September 2002 Activity Timing Month School Enrichment Programme (Phase Two) Who GOC and An Post PR Media/ Point of Sale Website In-branch In-school Promotional Material Cross Promotions 28

Activity for September 2002 Activity Timing Fundraising Month Who GOC Kelloggs PR Media/ Point of Sale On-pack 29

Activity for September 2002 Activity Timing Fundraising Month Who O’Briens PR Media/ Point of Sale Coin Boxes In-store 30

Activity for October 2002 Activity Timing Who Schools Programme Month GOC An Post PR Media/ Point of Sale Website In-branch In-school Promotional Material Cross Promotions 31

Activity for October 2002 Activity Timing Fundraising Month Who PR Media/ Point of Sale GOC Kelloggs On-pack O’Briens Coin boxes 32

Activity for November 2002 Activity Timing Fundraising 1 st Nov Launch of Special Edition Map of Dublin Who PR Media/ Point of Sale Ordnance Late Survey Show 33

Activity for November 2002 Activity Timing Fundraising Month Who GOC Kelloggs PR Media/ Point of Sale On-pack 34

Activity for November 2002 Activity Timing Fundraising Month Who O’Briens PR Media/ Point of Sale Calendars Art Auction Coin Boxes 35

Activity for December 2002 Activity Timing Fundraising Month Who GOC Kelloggs PR Media/ Point of Sale On-pack 36

Activity for December 2002 Activity Timing Fundraising Month Who O’Briens PR Media/ Point of Sale Calendars Coin Boxes 37

Activity for January 2003 Activity Timing Fundraising Month Who GOC Kelloggs PR Media/ Point of Sale On-pack 38

Activity for January 2003 Launch of Adopt an Athlete Programme Activity Timing Who PR Media/ Point of Sale Launch of Adopt an Athlete Week Three GOC RTE Other Sponsors Press Event Photocall Press Releases TV Radio adv Website Cross Promotions 39