CADIC Project Overview CrossOrganizational Assessment and Development of

CADIC Project Overview Cross-Organizational Assessment and Development of Intellectual Capital Kick-Off Meeting 21 st September 2010, Brussels Scientific Coordinator Prof. Dr. -Ing. Kai Mertins Markus Will Cornelia Meyer Division Corporate Management Fraunhofer IPK

The CADIC Project CADIC Cross-Organisational Assessment and Development of Intellectual Capital Duration 01. 07. 2010 to 31. 12. 2012 Consortium SME-AGs CEA-PME (Project Coordinator) Aegean Technopolis (Greece) ANPME (Portugal) CECOT (Spain) Confindustria Vibo Valentia (Italy) Intellectual Assets Center (UK) SMEs Green Shelter (Greece) J&J Teixeira (Portugal) Just-B. /Sitekit (UK) Metalsud (Italy) SIDASA (Spain) RTD partners Fraunhofer IPK (Scientific Coordinator) London School of Economics (LSE) Universitat Politécnica de Catalunya (UPC) Università della Calabria (UC)

Competitiveness of European SMEs Competition on productivity and cost efficiency is rather short-term oriented than innovation in strong cooperation For European companies, Knowledge driven innovation becomes more important than cost leadership

Cluster Roles and Cluster Core Activities SME Network n atio t n e i Or Cluster 1 on i t a r o Cluster n SME Explorer CM Cluster Member tion Initia Catalyst SME b Colla Catalyst SME on i t a t rien O Cluster Member CM = Cluster Relation Manager Cluster Aspirant Cluster Founding Member tion a t n Orie Cluster Founding Member To be established

Cooperation Requirements Cluster 1 • Strategy: Cluster Goals • Business Model: Cluster Results, Processes, Member Value • Resources: Cluster‘s Human, Structural, Relational Capital Success factors for effective cooperation Company’s Requirements Company Level Cluster Level Intellectual Capital on Company and Cluster Level Company A • Strategy: Long-term Goals • Business Model: Products, Processes, Customer Value • Resources: Human, Structural, Relational Capital Comparison (Benchmarking) Company B Negotiation (Facilitation) Success factors for achieving company strategy Company C …

The CADIC Mission The CADIC RTD partners will take the individual requirements of five pilot companies engaging in clusters and networks… …to build up a demand-driven support system combining tailor-made online-services, innovative tools and offline services… …in order to facilitate topic-centered and problem-oriented cluster building, enhancement, development and learning… …for the benefit of the single company and the respective cluster.

CADIC Project Results as a Holistic Cluster Facilitation System Development Objectives CADIC Framework Methodological support for cluster enabling, facilitation/ moderation and enhancement (CADIC Guideline) CADIC IC-Benchmarking Methodological and technical basis for comparison of IC configurations between companies/clusters CADIC Web Platform & online services Methodological and technical online infrastructure to facilitate and enhance interaction in clusters Research Objectives • • Create an innovative, facilitatory and safe cooperative communication environment Enhance IC flows and IC flow-management Overcome “co-petition anxiety” Ensure comparability of individual IC assessments CADIC offline services Methodological and technical infrastructure for effective and efficient offline IC-Flow between the collaborating partners

CADICs Cluster Facilitation Approach CADIC SME Network Cluster 1 Cluster n CM CM Individual support according to cluster members’ demand (core activity) Cluster Facilitation Team Customized set of tools and services according to cluster members’ demand CADIC Framework CADIC IC-Benchmarking CADIC Web Platform & online services CADIC offline services

CADIC Result: Cluster Support Services in a Modular Toolbox CADIC Framework (Guideline/Tools for Cluster Facilitator) CADIC Support Services Initiation Services e. g. matching founder members, founding events, templates for rules of interaction, marketing etc. Collaboration Services e. g. Web 2. 0 workspaces, moderate IC flow events (Knowledge & Best Practice Transfer), project management services etc. CADIC Offline Support Services (Manuals, Templates, Checklists) e. g. member matching, integrate new members, align benefits, cluster diagnosis, web tools for start interaction etc. CADIC Web Platform & Online Services Resources Base Orientation Services CADIC IC Benchmarking System (online & offline) bundled according to cluster members‘ demand:

What are CADIC‘s Benefits for the Single Company (SME)? Increase your return on any cluster membership! • Find suitable partners for setting up noncompetitive clusters or peer groups and start well-aimed knowledge transfer • Enhance existing clusters by getting just the support that is needed • Discuss specific questions on Intellectual Capital with suitable partners who have the same question or the right answers • Find solutions for specific challenges concerning the management of intangible resources by systematic best practice transfer • Make participation in clusters more efficient and beneficiary for the individual cluster member • Have staff trained to run a cluster professionally

What are CADIC‘s Benefits for Business Associations (SME-AG)? Professionalize your core competence of bringing businesses together! • Enhance existing service portfolio for members by additional services for matching companies and moderating crossorganizational knowledge transfer • Get access to an integrated system for demand-oriented cluster facilitation with modular online and offline services to fit exactly the needs of the cluster members • Have staff trained to support and moderate clusters systematically and to be experts in IC management • Attract new members by offering state-ofthe-art services and technologies • Become part of a European business consortium and gain additional revenues

CADICs Cluster Facilitation Teams in Core Countries Cluster Facilitation Team Cluster Facilitator (AG-Level) RTD Country Coach per core country Additional Support Expert A Expert B Implementation of CADIC Tools and Services in CADIC SME clusters CADIC Cluster in Core Country A CM Catalyst SME

CADIC Project Structure Italy CADIC System Portugal UK SME-AGs CECOT Aegean Technopolis Confindustria Vibo Valentia ANPME Intellectual Assets Centre (IAC) Cluster Facilitator CF Spain CF Greece CF Italy CF Portugal CF UK Cluster Facilitation Teams per country Cluster Management Framework UPC LSE UC IPK/ UPC LSE SME SME SME Cluster Cluster UPC/ UC Online Platform & Services LSE IC Benchmarking System IPK Fraunhofer IPK (RTD) RTD Country Coach Coordination Greece CEA-PME (AG) Spain Country

CADIC Workplan & Main Work Packages Phase III Research & Development 4 CADIC Services & Tools 4. 1 Develop IC-Benchmarking system 4. 2 Develop CADIC Web platform 4. 3 Develop CADIC offline support services 7 CADIC System 7. 1 Finalise IC-Benchmarking system 7. 2 Enhance CADIC Web platform 7. 3 Finalise CADIC offline support services 2 1 st Level Dissemination 2. 1 Distribute CADIC framework in core countries 2. 2 Train Cluster Facilitator (AG-level) and Cluster Relation Manger (SMElevel) in core countries 5 2 nd Level Dissemination 5. 1 Distribute CADIC services & tools in core countries 5. 2 Advanced training in core countries (SME and AGlevel) 8 Multiplication 8. 1 Disseminate project results and customize methodology to SME-AGs 8. 2 Support national marketing in core countries and EU 3 1 st Level Demonstration 3. 1 Test Framework in Cluster 3. 2 Evaluate 1 st level implementation in core countries 6 2 nd Level Demonstration 6. 1 Test CADIC services & tools in cluster 6. 2 Evaluate 2 nd level implementation in core countries Run CADIC System Implement CADIC in EU countries and expand CADIC clusters to more than 1. 000 SMEs in Europe (after the funding phase) Demonstration 1 CADIC Framework 1. 1 Analyse international cluster management, IC & Benchmark approaches 1. 2 Conceptualise European CADIC framework for SMEs Training & Dissemination CADIC Consortium Management Coordinate project consortium, assess progress & report phase I+II results, evaluate project & report results to EU commission

CADIC: Work Plan & Timetable Phase I Q 1 Q 4 Phase III 2012 2011 2010 Q 3 Phase II Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Research & Development WP 1 CADIC Framework WP 4 CADIC Services & Tools Training WP 5 WP 2 st 1 level Training 2 nd level Training WP 8 Multiplication Demonstration (Country Level) WP 6 2 nd Level Demonstration WP 3 st 1 Level Demonstration WP 9 Project Management WP 7 CADIC System

CADIC Project Overview Thank you for your attention! Scientific Coordinator Prof. Dr. -Ing. Kai Mertins Markus Will Cornelia Meyer Division Corporate Management Fraunhofer IPK