C R A P Underlying Principles of design
- Slides: 24
C. R. A. P.
Underlying Principles of design
Exhibit 1: Fashion
Exhibit 2: Architecture/Construction
Exhibit 3: Landscaping
Exhibit 4: Designing with Processing Annie F. Morgan G. Amber L. Rhone F.
{ Contrast. simply means different. Size, shape, color, texture… anything that distinguishes.
{ } The idea behind contrast is to avoid elements on the page that are merely similar. If the elements [. . . ] are not the same, then make them very different. (from Robin Williams, Non-designers Handbook)
Kevin M By Shape
Monday Night Concert Series Bill Zehfuss, trombone & Kathy Palmer, piano Feb. 27 at 8 p. m. Recital Hall, Simons Center for the Arts, 54 St. Philip Street $20 at the door (843)953. 5927 Robert Ivey Ballet The Velveteen Rabbit March 2 – 4 at 6 p. m. Sottile Theatre, 44 George Street $25 Reservations (843) 556. 1343 Geoffrey Porter Jazzy Times March 23 at 7 pm $22 at the door (843) 221. 5996 Improve readability
By Size
{ Alignment. Nothing should be placed on a page arbitrarily. Every element should have some visual connection with another page.
Melissa G. Alignment Example
Busy, but nothing arbitrary
Center alignment does not have to be. . . The design above is attractive, but what would you do to improve it?
Another example – being centered without being centered
{ Repetition. Repeat visual elements of the design throughout the design. This helps to develop the organization and strengthen unity.
Amber L. Beauty through repetition! Jazmin B.
Note repetition of circles in sky and grass Repetition Begets Unity.
{ Proximity. Elements that are related should be grouped together, whereas separate design elements should have enough space in between to communicate that they are different.
Katherine G. Proximity: the 4 dots help to unify Principle of Grouping click here for more info
Rachel S. Example of Proximity with selection menu
Overlapping can unify
All Together o Contrast o Repetition o Alignment o Proximity
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