C F Chen 2006 C F Chen 2006

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C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006 P 10 圖 1 -2

C. F. Chen, 2006 P 10 圖 1 -2

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

2. 8 實作-Excel IPA (Importance-Performance Analysis) C. F. Chen, 2006

2. 8 實作-Excel IPA (Importance-Performance Analysis) C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

2. 9 Seminar C. F. Chen, 2006

2. 9 Seminar C. F. Chen, 2006

2. 10 Hair’s dataset C. F. Chen, 2006

2. 10 Hair’s dataset C. F. Chen, 2006

Description of HBAT Primary Database Variables Variable Description Data Warehouse Classification Variables X 1

Description of HBAT Primary Database Variables Variable Description Data Warehouse Classification Variables X 1 Customer Type X 2 Industry Type X 3 Firm Size X 4 Region X 5 Distribution System Performance Perceptions Variables X 6 Product Quality X 7 E-Commerce Activities/Website X 8 Technical Support X 9 Complaint Resolution X 10 Advertising X 11 Product Line X 12 Salesforce Image X 13 Competitive Pricing X 14 Warranty & Claims X 15 New Products X 16 Ordering & Billing X 17 Price Flexibility X 18 Delivery Speed Outcome/Relationship Measures X 19 Satisfaction X 20 Likelihood of Recommendation X 21 Likelihood of Future Purchase X 22 Current Purchase/Usage Level X 23 Consider Strategic Alliance/Partnership in Future Variable Type nonmetric nonmetric metric metric metric metric nonmetric

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006

C. F. Chen, 2006