2. 8 實作-Excel IPA (Importance-Performance Analysis) C. F. Chen, 2006
C. F. Chen, 2006
C. F. Chen, 2006
C. F. Chen, 2006
C. F. Chen, 2006
2. 9 Seminar C. F. Chen, 2006
2. 10 Hair’s dataset C. F. Chen, 2006
Description of HBAT Primary Database Variables Variable Description Data Warehouse Classification Variables X 1 Customer Type X 2 Industry Type X 3 Firm Size X 4 Region X 5 Distribution System Performance Perceptions Variables X 6 Product Quality X 7 E-Commerce Activities/Website X 8 Technical Support X 9 Complaint Resolution X 10 Advertising X 11 Product Line X 12 Salesforce Image X 13 Competitive Pricing X 14 Warranty & Claims X 15 New Products X 16 Ordering & Billing X 17 Price Flexibility X 18 Delivery Speed Outcome/Relationship Measures X 19 Satisfaction X 20 Likelihood of Recommendation X 21 Likelihood of Future Purchase X 22 Current Purchase/Usage Level X 23 Consider Strategic Alliance/Partnership in Future Variable Type nonmetric nonmetric metric metric metric metric nonmetric