BYOD MAM Fonts of Innovation Fabio Gianotti Senior

BYOD – MAM Fonts of Innovation Fabio Gianotti Senior Mobility Subject Matter Expert

Innovation is the development of new customers value through solutions that meet new needs, inarticulate needs, or old customer and market needs in value adding new ways. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society Source: wikipedia. com 2

Symantec Sales Champ Training

CIO‘s Personal Agenda 2013 Fonts of Innovation Source: IDC 2013 CIO Sentiment Survey – Fall 2012 4

Business Process Alignment Source: Michael Porter – Competitive Advantage 5

Italian Telco Operator: Areas for Mobile Innovation Process Support Sales Support Customer interaction Claims administration Idiation Shop floor process control Supply chain management. . . Configuration and customization Paperless Documentation Collaboration Customer records Equipment manuals and checklists Work instructions & Blueprints. . . Fonts of Innovation Virtual Teaming. . . Source: CIO Executive Board Customer testimonial videos Mobile payment Location Aware Services Location based offers Product and service guides. . . Product demonstration. . . 6

Almost 1 M Mobile Apps

Enabling BYOD Symantec Sales Champ Training

Telco Italy BYOD MAM Key Study Separation between work and home contents and needs Always on Business Enabler Solution Multi Mobile OS Unique Customer experience And paperless solution

Q&A 12

Thank You !!! Fabio_gianotti@symantec. com 342. 0012597