By Rachel Conner and Rachel Burch OUR COMPANY
By: Rachel Conner and Rachel Burch
OUR COMPANY HISTORY Established in 1967 Company vision: to become the leading manufacturer of injection molded packaging in the U. S. Global manufacturer of plastic packaging products Now one of the largest plastic packaging producers in the world Headquarter located in Evansville, Indiana Operate over 80 global manufacturing facilities Employee 25, 000+ Known for our: Rich product innovation Customer focus Strategic growth
COMPANY HISTORY CONT. 4 divisions: 1) 2) 3) 4) Engineered Materials Flexible Packaging Rigid Closed Top Rigid Open Top Different markets we supply: 1) 2) 3) 4) 5) Dairy Beverage Meats Sauces and Condiments Snacks and Confectionary
KEMP ORCHARDS ISSUES No increase in profit Gift segment sales low Low website sales Machine issues due to glass bottles
INCREASE GIFT SEGMENT Account for $11, 000 in revenue Potential to increase sales by 20 % Product is unappealing to the eye Typical gift box contains 5 jars Consist of strawberry jam, strawberry smoothie mix and strawberry juice
SOLUTION Create an appealing gift box that catches the consumers of KO’s attention A couple different kinds that appeal to different people Men and Women It will help get Delta Airlines to start buying KO gift boxes Revenue will increase to $13, 200, 000
INCREASE WEBSITE SALES 4 jars in each bottle 40 % of sales is going to Harry and David 110, 000 online customers Potential to increase by 50% Customers spend $75 a year Customers could spend $125
SOLUTION Create a better package that fits their upscale needs With a package like the one listed it makes it look upscale Increase average spending of $125 Generate $19, 375, 000 compared $8, 250, 000
MACHINE ISSUES 6 minutes of downtime Occurs once a day Open 260 days per year Creates lag time Due to product issues Create 18, 000 bottles per hour
SOLUTION 468, 000 bottles lost due to machine problems $322, 920 lost due to the problems Switch glass bottles to our plastic bottles Save time Save cost Save bottles that are lost
INCREASE PROFIT Current revenue is 40, 000 12% profit margin Goal: increase profitability by 10% Pay. 09 cents a jar Manufacturing cost is. 60 cents Jelly sold at. 91 cents
SOLUTION Change gift boxes: generate $13, 200, 000 Attract more website attention: generate $19, 375 Decrease spending on glass bottles: Save $322, 920 Profit increase would change to $53, 542, 265 Met goal of profitability of 10%
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