By Peter Weill and Michael R Vitale HARVARD
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS PLACE TO SPACE: migrating to e-business models E-Commerce Initiatives and Atomic Business Models of E-Commerce 1
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS E-Commerce Initiatives and Atomic Business Models of E-Commerce 1. Content Provider provides content (information goods and services) via Intermediaries. 2. Direct to Customer provides goods or services directly to the customer, often bypassing traditional channel members and intermediaries. 3. Full-Service Provider provides a full range of services in one domain (e. g. financial, Health, industrial chemicals) directly and via allies, attempting to own the primary customer relationship (CR). 4. Intermediary 5. Shared Infrastructure 6. Virtual Community brings together buyers and sellers by concentrating information. brings together multiple competitors to cooperate by sharing common IT infrastructure. creates and facilitates an online community of people with a common interest, enabling interaction and service provision. 2
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 3
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 4
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS Traditional Computer Retailer’s Business Model vs. Dell Direct-to-Customer E-Business Model 5
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS Content Provider Atomic E-commerce Business Model Schematic 6
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS Transaction Broker Model A: Direct-to-Customer 7
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS Transaction Broker Model B: Full-Service Financial Provider 8
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS Transaction Broker Model C: Intermediary – Financial Vortal with Fees 9
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS Transaction Broker Model D: Intermediary – Portal with Advertising 10
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS GE Supply Company Full-Service Provider E-Business Model Schematic 11
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS e. Bay E-Business Model Schematic of a community provider and C 2 C market creator 12
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS Intermediary Provider Atomic E-commerce Business Model Schematic 13
By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS Virtual Community Atomic E-commerce Business Model Schematic www. focusum. com www. birzamanlar. net www. eskiden. biz 14
HARVARD BUSINESS SCHOOL PRESS By Peter Weill and Michael R. Vitale I see it, I see something called the INTERNET… What is it used for? Can’t see yet; the connection is a little bit slow… Courtesy of cartoonist Selçuk Erdem 15
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