By Fariba Vahedi Iran Iran Geopolitical Location And

By: Fariba Vahedi

Iran

Iran Geopolitical Location And Borders Iran occupies a most prominent politico-economic position in the Middle East. 2

Statistics Talk About Iran Islamic Republic of Iran With a surface area of 1, 648, 195 square kilometers Iran is considered the 18 th largest country in the world The 17 th largest, Young, educated population comprises a large domestic market of over 78 million Iran holds the world's 4 th largest proved crude oil reserves and the world's 2 th largest natural gas reserves. Under sanctions for more than two decades The economy of Iran is the 25 th largest in the world by GDP (nominal) and the 18 th largest economy in the world by purchasing power parity. 3 World Bank Group report.

The supreme leader, Ayatollah Ali Khamenei: Iran set a target of 8% average economy annual growth for the next five years, up from its current 2. 5%. Western diplomats and financiers in Tehran reckon: Within a decade, Iran’s GDP might surpass that of Saudi Arabia and Turkey, the regional economic powerhouses. 4

The inexpensive, available and highly skilled workforce eagerly seeking employment and rich natural resources create an outstanding opportunity foreign investors. 5 Source: The Economist

Iran SWOT Analysis Strength Opportunity Location, Size, Back Ground, sustainability Distribution, Adaption, Trade, Supply, Support, Training, Management Regulation Content of ME, crossroad of 3 continents Concentration of population A sizable market, young and modern populace Threat Economic Risk, Political Risk, Transparency, Security Product and services can be sold legally Currency devaluation, inflation Market must re-align to international norms. Long-term supply agreement, consignment and pooling Internal power struggle, erratic foreign policy Various historical attractions, natural and man-made products Gross lack of modern training Strong local knowledge base and infrastructure Lack of transparency and corruption Prosperous economy, rich in resources Government control, nepotism and bureaucracy Increasing importance of tourism in the country and foreign investment Regional conflict near borders Increasing passenger load 6 Weakness Heavy traffic of transport system Improving public transportation system Decreasing precipitation in recent years

MICE

Exhibition Services Wireless internet Advertisements Reception Exterior exhibitions Cranes and lifting truck Designing and stand making Temporary stands turning over Customs house Interior exhibitions Meetings and seminar halls Aid and Relief emergency services Issuance of Identity and parking cards Technical - electricity -water- telephone 9

MICE In Iran

Importance of MICE In Iran’s opening represent opportunities One of the most lucrative emerging markets in recent decades But an emerging market is always fraught with complexity and ambiguity. And for Iran, these challenges are unique and there are key questions for tapping the vast amount of Iranian commercial endeavours: What are the real opportunities in Iran? What are the demand trends in Iran and what are the key sectors? What are the logistical challenges of working with Iranian banks and moving capital out of the country? You need a base to advice, arrange, book and organize your events. 14

Tehran International Exhibition Centers • Tehran International Exhibition center: 120, 000 m² indoor _ 35, 000 m² outdoor, 1800 pax capacity halls • Tehran Milad tower conference center: 100_1600 pax capacity halls • IRIB International Conference Center: 40_600 pax capacity halls 15

Esfahan International Exhibition Centers • Esfahan International Exhibition center: 2916 m² west hall-1972 m² east hall 18

Shiraz International Exhibition Centers • Shiraz International Exhibition center: 7000 m² Area 19

Kish International Exhibition Centers • Kish International Exhibition center: 2100 m² Area 20

Iran Doostan Tours Company Since 1997, established its MICE department with official permission from Iran cultural heritage organization to hold exhibition and to launch various services to meet our client requirements. According to Iran Civil Aviation Organization and authorization of Cultural Heritage and Tourism Organization of Tehran Province, the following decisions were adopted: 21 To hold up exhibitions, conferences, seminars and congresses for different occasions and different festivals inside and outside of country, to participate in these seminars and provide different relevant services, to get and grant agencies to the local and foreign companies and those companies which hold commercial, cultural and industrial events, to invest in the field of design, execution, manufacturing, to provide services and hold up commercial, cultural and industrial events, to provide exhibition services inside and outside of the country.

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