BY ERIN HAGGATY MAISIE LAMPARD OLIVIA JOHNSONSCOTT FANTA

BY ERIN HAGGATY, MAISIE LAMPARD & OLIVIA JOHNSON-SCOTT

FANTA • Fanta is a fruit flavoured carbonated soft drink. • Originally came from Germany and is now sold worldwide. • The manufacturer of Fanta is the Coca-Cola company. "More Fanta, less serious. "

ADVERT IDEA Russian roulette with Fanta Group of teens sat in at a park bench. They are all bored and on their phones, until one person stands up and suggest to play the 'Fanta game'. They all agree to play and one person grabs a pack of Fanta bottles/cans and shakes a few of them up, then puts them down and moves them around so no one knows which ones are shaken. The group then take it in turns to open a bottle/can and if they got a shaken one, they would get covered Fanta.

STORYBOARD

BUDGETING Pack of 8 cans - 2 for £ 5. 00 from Asda

ISSUES WHEN FILMING • The cans may not fizz when they are opened. • We might have to keep shooting the same scenes if the fizz is not powerful enough. • If the cans don’t fizz, we will have to buy more cans which will cost more money.

SURVEY QUESTIONS 1. How often do you drink fizzy drinks? . Everyday. Weekly. Monthly. Never 2. What is your favourite fizzy drink? . Cola. Fanta. Sprite. Dr Pepper. Other 3. Do you like Fanta? . Yes. No 4. What would you rate Fanta on a scale of 1 - 10?

5. How much do you spend on fizzy drinks weekly? . None. £ 1 -2. £ 3 -5. More than £ 5 6. Do you prefer Fanta or Tango? 7. Would you rather drink from a can or bottle? 8. Do you find that Fanta adverts are memorable? . Yes. No 9. Would you be attracted to Fanta for the colour? . Yes. No think is most unique for 10. Which of these do you Fanta? . Logo. Slogan. Taste

SURVEY RESULTS

Target Audience: • Fanta's target audience is teenagers, children and young adults or for people who want a soft drink. • USP: Vibrant colours, Tempting taste and tingling bubbles.

FANTA FLAVOURS There are over 100 flavours of Fanta worldwide. Here are the main flavours: ORANGE LEMON APPLE RASPBERRY FRUIT & & TWIST SOUR PASSION CHERRY FRUIT MANGO & PASSION FRUIT

STRENGTHS • The product is Popular among young people. • Excellent branding and advertising • Good distribution and availabilty

WEAKNESS • The product is advertised as fruity drinks but it only contains 5% fruit juice. • Health conscious people would not enjoy the product.

COMPETITORS Fanta's competitors are: TANGO ORANGINA VIMTO LUCOZADE

SALES FIGURES Coca-Cola, the manufacturer of Fanta sells on average 1. 4 billion beverage servings per day. Their annual turnover for 2014 was £ 30, 239. 16 million Fanta's UK sales figures dropped in 2009. In 2008 they made around £ 114. 5 million then in 2009 it decreased down to £ 108. 1 million.

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