By Chance Pruiett Jace Bullington History 1911 Chevrolet

By: Chance Pruiett, Jace Bullington

History � 1911 - Chevrolet is founded and the Series C Classic Six is unveiled, priced at $2, 150. � 1914 - Chevrolet's iconic "bowtie" logo is used for the first time. The Model H launches with a durable four-cylinder engine that helps build Chevrolet’s reputation as a dependable car. The engine would power Chevrolets through 1928. � 1917 - Chevrolet becomes a division of General Motors. � 1918 - Chevrolet's first trucks are introduced � 1942 - Chevrolet stops building civilian vehicles and dedicates its production facilities to manufacturing armaments for World War II.

History Continued � 1950 -1960’s - The "Dinah Shore Chevy Show" launches as a one-hour TV show, with Shore singing "See the USA in your Chevrolet" at the close of each show. � 1962 - The Beach Boys record "409" an ode to Chevrolet's powered by the 409 engine, which were burning up the quartermile at drag strips across the country. � 1987 - Chevrolet in fall 1986 introduced "The Heartbeat of America" as its full-line national campaign for 1987 models. � 1991 - The "Like a Rock" advertising campaign is launched for Chevrolet trucks, with Bob Seger's song of the same name serving as its foundation. � 2010 - Chevrolet introduced its new ad theme from Goodbye Silverstein in October 2010 in Game 1 of the World Series: "Chevy Runs Deep. " In addition to TV, the campaign included digital, print, out-of -home and social media. � 2011 - The Volt is launched, ushering in a new age of electrically driven automobiles with extended range.

SWOT � Strengths � 1. Research and development in the automobile segment- Long history with a lot of income 2. Efficient HR- Over 300, 000 employees globally 3. Global presence- Chevy is present in 6 continents 4. Has a huge variety of models ranging from sedans to suv’s to trucks 5. Present in professional Racing- Many Chevy cars in Nascar � � Weaknesses � 1. Chevrolet was greatly affected by bankruptcies of GM 2. Tough competition from international auto brands- Honda and Toyota who offer affordable quality and dependable vehicles 3. Less developed brand presence compared to companies like Ford, Honda etc. � � Opportunities � 1. Development of hybrid, and fuel efficient cars such as the Volt 2. Building a bigger global brand by developing products with good gas mileage like Honda’s 3. Fast growing market for automotive companies � � Threats � 1. Government policies- such as minimum mileage for new vehicles (trucks) 2. Fuel prices continue to rise astronomically 3. Ongoing competition with tough global automotive companies- Honda, Toyota 4. Public transportation- It’s becoming harder to afford gas, which drives people to utilize public transportation

Case Studies �See the USA in your Chevrolet �Heartbeat of America �Like a Rock �Chevy Runs Deep �Chevy Volt