By Ben Nied About Advertising Advertising is a

By Ben Nied

About Advertising • Advertising is a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. (Johnson, 1978)

About Advertising • Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion

About Advertising • The Advertising Major prepares me to become an expert at marketing communications. It enables me to work with other people to help a client’s product reach the target audience in a way that will make the audience take action and purchase the good or service.

Advertising and Computers • As Ti. Vo continues to hurt the television advertising business, advertising on computers is becoming more important to reach audiences. Since nearly everyone uses computers and the Internet, it is a great market to expand advertising in to.

Advertising and Computers • Advertising uses computers to initiate its Intergrated Marketing Communication. IMC is sustaining a single positive message coming out from a company or agency. Computers establish this through websites and online messages that display this communication for all to see. • (Kleppner, 1966)

Advertising and Computers • In a more basic form, computers are used in advertising to print fliers, placards, and other ad posters. Improvements in design software and printers have allowed advertising to become more attractive and creative in recent years.

Advertising and Computers • Advertising through Email is possibly the most effective form of advertising on the Internet. Through improvements in Ad. Busters and anti-spam software, only the advertisements that people prefer and subscribe to reach users with exclusive offers.

Advertising and Computers • With the growth of You. Tube, Myspace and other popular personal sites, advertising has made its way into targeting mass amounts of viewers through ads through these sites. This is an effective and cheap way of advertising, and is growing quickly.

Advertising and Computers • Advertisement research agencies have developed great programs that take survey data, and arrange it into an easy to use interfaces so marketers and advertisers can quickly sort through data to find target markets. • (Graydon, 2003)

How Computers are used in Advertising • Advertising on the Internet is the fastest growing form of advertising. Pop-ups, product placement, Emails, and Web banners have all been used to solicit products on-line.

How Computers are used in Advertising • Computers are being used in advertising to expand Global Advertising. Computers are helping advertising agencies spread marketing ideas faster than ever before. Throughout the world, advertising is dispersing through developing countries as new target markets are discovered. • (Young, 2005)

How Computers are used in Advertising • Computers are also being used in advertising to design new ads. Design programs enhance advertisements to be more appealing and completed faster. (Young, 2005)

How Computers are used in Advertising • The main use for computers in advertising is research. Research software that automatically sorts through millions of lines of data and arranges it into easy to read cross-tabs is helping advertising agencies discover trends and markets to advertise its client’s products to. • (Graydon, 2003)

Suggestions about using computers • Computers should be used more in developing creative ads. Great advertising ideas can be illustrated through the use of computer design programs. There are no limitations to exemplifying ideas with computers.

Suggestions about using computers • The growing Global Advertising business should rely on computers to spread its influence into developing countries. Many new target markets are being discovered and they can be reached quickly and effectively through computers.

Suggestions about using computers • Computers should be used not to spam or trick others in advertising. Online ads should promote a variety of products, but with limited frequency. Spam Emails and misleading ads are tarnishing the advertising industry and is not ethical.

Suggestions about using computers • Computers are great tools in advertising not only for developing new creative designs, but also for research. Much can be learned from seeing trends in advertising and studying research provided by various computer software programs that are very accessible and easy to use.

How I can help with the knowledge of computers • With the knowledge of computers, I can help advertising become more ethical through the reliance of research, instead of false promises and tricks found in modern ads. Computers will greatly affect the future of the advertising industry.

Thank You • Citations • Kleppner, Otto, "Advertising Procedure", Englewood Cliffs, N. J. , Prentice. Hall, 1966. • Graydon, Shari (2003) "Made You Look - How Advertising Works and Why You Should Know", Toronto: Annick Press. • Johnson, J. Douglas, "Advertising Today", Chicago : Science Research Associates, 1978. • Young, Charles E. , The Advertising Handbook, Ideas in Flight, Seattle, WA April 2005.