Business Research Methods BRM Prof Dr Mahir Nakip
Business Research Methods (BRM) Prof. Dr. Mahir Nakip mnakip@cankaya. edu. tr Office hours: Monday: 10. 00 -11. 30 Tuesday : 10. 00 -11. 30 and 14. 00 -16. 00 Wednesday: 14. 00 -16. 00 Thursday: 10. 00 -11. 30
Teaching Sources 1. Main Source: Business Research Methods Zikmund, Babin, Griffin Eighth Edition, 2010
2. Main Source: Marketing Research an Applied Approach Naresh Malhotra and David F. Birks Second European Edition, 2006
3. Auxiliary Source: Pazarlamada Araştırma Teknikleri Prof. Dr. Mahir Nakip Seçkin Yayın Evi Üçüncü Baskı, 2013
The main purpose of teaching this course is…. - to teach the students how to conduct a research in international business field, - how many research types there are, - how to apply international research methods, - what does it mean secondary and primary data, - how many stages a research process have, - how can prepare survey and observation questionnaire, - what does it mean sampling and where should be used - how hypothesis can be designed, - how SPSS package program can be used, - how many statistical methods can be used in interpreting the findings? - How to write an international business report?
This Course Gives What to the Students? 1. Elementary information in how to design an international research plan or proposal 2. Basic information in scientific international business research sources. 3. How to reach secondary data and get benefit of it? 4. What does it mean primary data, qualitative and quantitative data 5. Preparing a questionnaire and conducting survey methods to collect original data 6. Using hypothesis testing, Chi-Square, regression, correlation and variance analysis to solve business problems. 7. Using statistical package program such as SPSS 8. Writing an international business report or essay
Mid term examine Style: Classic, 10 -14 questions Weight: 40% Final examine Style: classic, 10 -14 questions Weight: 50% Assignment Style: Short essay, solving statistical problems, short research paper Weight: 10%
1. &2. WEEK: An Introduction to International Business Research Methods - The Nature of International Business Research - Some Basic Definitions Related to IBRM - Decision-making process -International Business Research & Ethics -Calssifications of IBRM -Research suppliers and services -International Business Research Process
3. WEEK: International Business Information and Support System - Some basic definitions - The Characteristics of Valuable Information - International Knowledge Management - International Dicision Support System - Business problem definition and process - Types of variables - Proposal as a planning tool - Information Technology - Research design definition & calssification - Experiments - Theory in international business research
4. WEEK: Secondary data collection - Secondary data types - Advantages & disadvantages of secondary data - Criterias for evaluating secondary data - Classification of secondary data - Computerised database - Syndicated sources of secondary data - Internal data sources - Geodemographic data - Data Warehouse
5. WEEK: Qualitative Research 1. Definition and uses of qualitative research 2. When qualitative research be used? 3. Qualitative versus Quantitative research 4. Categories of quantitative research 5. Ethnography 6. Grounded Theory 7. Philosophy and quantitative research 8. Calssification of quantitative research 9. Focus group 10. Depth interviews 11. Social networking 12. Projective techniques
6. Week: Sources of Secondary Data and Qualitative Data Analysis 1. 2. 3. 4. 5. 6. 7. 8. Sources of Internal and Proprietary Data External Data The process of qualitative data analysis Using computers in qualitative research and analysis Package programs used in qualitative researches Advantages of computer-assisted qualitative data analysis Disadvantages of computer-assisted qualitative data analysis How to Write a Research Paper? - Choosing Your Topic - Researching - Making an Outline - Writing Your Paper
7. WEEK: Primary Data and Data Collecting Techniques 1. Primary data 2. Classification of Survey Methods 3. Telephone interviews 4. Personal Face to Face 5. Traditional mail interviews 6. Internet Surveys 7. Pretesting 8. Observation
8. WEEK: Measurmenet & Scaling 1. Primary scales of measurement 2. Nominal scale 3. Ordinal scale 4. Interval scale 5. Ratio scale 6. Scaling techniques 7. Reliability and Validity
9. WEEK: QUESTIONNAIRE DESIGN 1. Questionnaire design process 2. Specify the information needed 3. Determine the content of individual questions 4. Choose question structure 5. Types of Fixed-Alternative Questions 6. Choose question wording 7. Arranging the Order of the Questions 8. Pretesting the Questionnaire
10. WEEK SAMPLING Definition Reasons to use sampling Sampling design process Sampling techniques Determining sample size Sampling classifications Measuring descriptive statistics The normal distribution Calculating sample size
11. Week DATA EDITING and Using SPSS 1. Data inputting 2. Showing an example on SPSS with Likert scale 3. Stages of data analysis 4. Calculating Kurtosis 5. Calculating Skewness 6. Calculating varıatıon coefficient 7. Drawing graphics
Final Examination & Delivering your Assignment
- Slides: 22
