Business Research Definition of Business Research Business research

Business Research

Definition of Business Research • Business research is the systematic, • controlled, empirical, and critical investigation of any area/phenomenon of interest in the business environment Research should be the driver of manager decisions

Business Research Process The Starting Point • Secondary data search • Problem identification • Determine value of the research Ø Weigh the value/benefit of the research with its cost • Develop the research proposal

Business Research Process The Research Design • What type of research method is most suitable/appropriate to answer the research question? Ø Survey, experiments, test market, observation, focus groups, interviews, etc. • What type of sampling method is sufficient?

Business Research Process Collecting and Analyzing Data • From whom do we collect the data? How will we collect it? • What data is most useful to for decision makers? Ø Qualitative, quantitative, • descriptive, inferential

Business Research Process Reporting, Presenting, Evaluating • Synthesizing results • Presenting in understandable, “lay • person” terms Evaluating the outcome with its cost

Knowledge Management Chapter 2

Knowledge Management (KM) • Definition: Building on intellectual assets to accomplish organizational objectives. Ø The more knowledge an organization has, the more likely it can respond to organizational and marketplace challenges Ø The more knowledge an organization has, the better it can “thrive. ”

Knowledge Management (KM) data strategy $ knowledge information