BUSINESS REPORTS PRESENTATION SKILLS Business Communication for Managers
BUSINESS REPORTS & PRESENTATION SKILLS Business Communication for Managers M Wahidul Islam Fall 2014
BUSINESS REPORTS A business report in an orderly and objective communication of factual information that serves a business purpose.
BUSINESS REPORTS Determining the report purpose The preliminary investigation Need for a clear statement of Determining the problem the factors Use of subtopics Hypotheses for problems requiring solution Bases of comparison in Evaluation studies Gather information How? Interpreting the findings Avoid common human errors Use statistical tools when required Organizing the report information
HUMAN ERRORS IN DATA INTERPRETATION Report the facts as they are Do not that conclusions are always necessary Do not interpret a lack of evidence as proof to the contrary Do not compare non-comparable data Do not draw illogical cause-effect conclusions Beware of unreliable and unrepresentative data Do not over-simplify Tailor your claims to your data
ORGANIZATION OF A REPORT Outlining Helps group and order the information Helps to distinguish main points from supporting points Can be done in two ways Conventional Decimal 1. Conventional First level Second Level A. 1. Third level a) Fourth level 1. Fifth level Decimal 1. 0 First level 1. 1 Second Level - 1 1. 2 Second Level - 2 1. 2. 1 Third level 1. 2. 1. 1 Fourth level 1. 2. 1. 1. 1 Fifth level
REPORT STRUCTURE Title Page Table of Contents List of Figures List of Tables List of Glossary Report Body Introduction Individual sections Conclusion Bibliography
ORGANIZATION OF A REPORT Heading Topic Heading Talking Heading Important notes Parallelism Conciseness Variety in expression Transitional words / parts
Exercise: You work for Unilever Bangladesh as a Brand Marketing Manager - Lipton. You have been asked to analyze the current communication strategies of the Lipton and competitors. You have to draw a comparative picture of what have been done and what needs to be done. As a part of this, you also have to present a communication strategy for the next 5 years. The report will be sent to Global Unilever Office for approval of communication funds. 1. What will the sections? 2. What kind of sources you will use for the data? 3. How would you present the data?
BUSINESS RESEARCH METHODS
Secondary Research Primary Research
SECONDARY RESEARCH Finding Publication Collections General Special libraries Private businesses Associations Research organizations Directories
SECONDARY RESEARCH Direct approach (specially for quantitative / factual information) Encyclopedias Biographical directories Almanacs Trade Directories Government publications Dictionaries Additional statistical sources Business information services International sources
SECONDARY RESEARCH Indirect approach Online catalog Online databases The Internet
SECONDARY RESEARCH - EVALUATING WEBSITES Purpose of providing this information Qualifications of the information provider Validity of the information provided Structure of the website
PRIMARY RESEARCH A search through company records Need to have a clear idea of the information needed Need to understand the terms of access and confidentiality Cooperation with teammates Experimentation Before – After design Controlled Before – After design Observation No experimentation. Record what is seen. Survey Sampling Probability Sampling Techniques Non-probability Sampling Techniques Focus group Interviews
PRESENTATION SKILLS & VERBAL COMMUNICATION
WHY IS VERBAL COMMUNICATION SO IMPORTANT? In work most of the time you will communicate verbally Mostly Some informal may be formal, in, Meetings Phone calls Dictation Speeches Verbal report
ELEMENTS OF GOOD VERBAL COMMUNICATION Voice quality Pitch Delivery speed Volume Style Unique talking personality Word choice Appropriate words Familiar words Adaptation Courteous Pre-planning Plan the contents you will share Including the out of slide references
PRESENTATION METHOD Presenting Extemporaneously Through preparation Uses notes Rehearsed Memorizing Reading
ANALYZE AUDIENCE Preliminary Analysis analysis during presentation
PERSONAL ASPECTS Confidence Sincerity Thoroughness Friendliness Posture Walking Facial expression Gestures Voice Pitch variation Speaking speed Vocal emphasis Voice quality
VISUALS Proper use of visuals Type of visual Non-projected Poster Flip chart Presentation board Real object or model Whiteboard Handouts Projected 35 mm slides Overhead transparencies Visual presenters (Power. Point) TVs/VCRs Computer projection Document camera
THINGS TO CONSIDER FOR VISUALS Image quality Audience Size Profile Cost Ease of preparation
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