Business Report The Analysis of Amway Group Member

Business Report: The Analysis of Amway Group Member: 9331303 Rita Hsu l 9331310 Grace Huang l

Introduction l Amway, one of the biggest directselling companies in the world. In this report, we will analyze Amway’s success from different of aspects.

Amway’s CF---e. Spring

Amway’s CF---ARTISTRY

Background Information l Amway is an abbreviation for "American Way" and was founded in 1959 by Jay Van Andel and Richard De. Vos.

Target Market and Customers l The range of consumers group is very large which is from babies to elders l Women are the main consumers

Major Competitors l Melaleuca(美樂家) l Sunrider (仙妮蕾德) They sell similar products as Amway.

Employees l opportunity to millions of people in more than 80 countries and territories around the world l offer over 3 million Business Owners the inspiration to grow those businesses

Products Position l Amway’s products are a little bit expensive but with high quality; therefore, they are positioned in upmarket

Introduction of Amway’s Brand Amway’s brands are the solid foundation for a successful, independent retail business. l

NUTRILITE™ l NUTRILITE is a brand of vitamins, minerals and dietary supplements (in tablet/capsule form, based on 2002 sales).

ARTISTRY™ l The ARTISTRY brand sales facial skin care products and color cosmetics since in 1968

SATINIQUE™ l The SATINIQUE sales hair care system and they use the nature’s exclusive renewing technology.

e. Spring™ l l Slogan: The world’s best source of water e. Spring Water Treatment System provides the quality drinking water family deserves with the highest standards for clean water quality.

i. Cook™ l l Slogan: Cook healthier. Live better. i. Cook Stainless Steel Cookware sales kitchen containers

Home Care l l Slogan: Everyone loves clean. Clean says you’re in control of your life and your surroundings. Amway's Home Care brands provide complete cleaning systems.

Distribution l Marketing from the Web site l Countries that are located

Marketing from the Web site l web stores where people can browse the available products and place an order online.

Countries that are located l l l more than 80 countries and territories around the world China has opened more than 200 shops in over 100 cities Venlo in the Netherlands, which opened in 2002 distributes AMWAY products to Business Owners throughout Europe and South Africa

Conclusion l After doing this report, we can know why Amway can be so successful. Amway will keep running and expanding their business field.