Business Planning Key Chapter Concepts Key Concepts from

Business Planning Key Chapter Concepts

Key Concepts from the Readings Ü Why Write a Business Plan? Ü model of business planning Ü Components of a Business Plan Ü key questions answered Ü characteristics of a well-prepared plan Ü the executive summary Ü critical risks Ü milestones Ü seven deadly sins Ü Useful for the project/not for exam purposes… Ü other sections of a business plan Ü intangibles Ü Making an Effective Business Plan Presentation

• Click to editto Master styles title Click edit text Master style REMEMBER A TIME BEFORE FORTIFICATION – Second level • Third level – Fourth level » Fifth level • Yogurt was all about flavors • Soft Drinks were all about Coke & Pepsi • Bottled water was all about price Functional products have led to exponential sales and profit growth in many categories. Chocolate remains an obvious opportunity.

• INTRODUCING Click to editto Master styles PURPOSE Click edit text Master style CHOCOLATE WITH A title – Second level The • only Chocolate Third level Bar to address the growing demand for caffeine enriched products – Fourth level » Fifth level Tastes Like Performs Like AWAKE leverages the functional efficacy of energy products, with the mainstream appeal of delicious milk chocolate

Business Planning “The Art of the Start” Guy Kawasaki http: //www. youtube. com/watch? v=j. Slwuafy. UUo&feature=gv

The most important things an entrepreneur must accomplish… Complete this sentence: If your organization never existed the world would be worse off because…

“A sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation of a god, a magic spell, or a syllable or portion of scripture containing mystical potentialities”

Ü Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. Refresh Everything

“Don’t worry about being embarrassed. Don’t wait to develop the perfect product or service. Good is good enough. There will be plenty of time for refinement later. Its not how great you start – it’s how great you end up. ”

• Click to editto Master styles title Click edit text Master – Second level • Third level – Fourth level » Fifth level style

“Who has your money in their pockets? How are you going to get it into your pocket? ”

“a heavy woven net of ropes or wire cable placed over a blasting site to keep debris from scattering. ” “… to understand the scope of what you’re undertaking, test assumptions quickly, and provide a method to find and fix the large flaws in your thinking. ”

The Art of Writing the Business Plan Ü Write for the right reasons Ü Due-diligence stage of courting an investor Ü Forces the founding team to work together Ü Makes the team consider issues it glossed over in the euphoria Ü Uncovers holes in the founding team Ü The process is more important than the destination Ü Write deliberate, act emergent

Ü Pitch then Plan Ü 10/20/30 rule Ü Title Ü Problem Ü Solution Ü Business Model Ü Underlying Magic Ü Marketing and Sales Ü Competition Ü Management team Ü Financial projections and key metrics Ü Current status, accomplishments to date, timeline and use of funds Ü Try it out on people – do it 10 x Ü Fix the pitch Ü Write the plan

Report Presentation Elevator Pitch Presentation Report

Business Plan 20 pages MAX Art of the Start Ü Pitch then Plan Ü Ü 10/20/30 rule Ü Title – Executive Summary Ü Problem Ü Solution Ü Business Model Ü Underlying Magic Ü Marketing and Sales Ü Competition Ü Management team Ü Financial projections and key metrics Ü Current status, accomplishments to date, timeline and use of funds Try it out on people – do it 10 x Fix the pitch Write the plan Text Chapter Ü Page 17 -25 Ü Ü Ü Executive Summary (2) Background and purpose (1) Marketing (2) Competition (1) Development, production, and location (2) Management team (<1) Financials (2) Risk factors (1) Harvest or exit (<1) Scheduling, milestones (<1) Appendices

• AWAKE Click to editto Master styles title MANAGEMENT TEAM text Click edit Master – Second level style Adam Deremo (BBA, MBA) Founder I Managing Partner • Third level Industry Experience 11 years CPG experience - Director Brand Finance; Director Foodservice Finance - Pepsi. Co – Fourth level Canada ◦ Finance Leadership Award, Pepsi. Co Canada, 2007 » ◦Fifth level Finance Award for Outstanding Business Results, Pepsi. Co Canada, 2006 ◦ ◦ Pepsi. Co Leadership Forum, 2010 Pepsi. Co Chairman’s Award – Most Prestigious Award Pepsi. Co Worldwide, 2010 Matt Schnarr (BA) Founder I Managing Partner 14 years CPG experience - Manager of Sales Strategy for Tropicana at Pepsi. Co Beverages Canada ◦ Pepsi. Co Ring of Honour - Most Prestigious “Sales” Award Pepsi. Co Worldwide, 2008 ◦ Key Account Manager of the Year – most outstanding results of all account managers at Pepsi. Co Canada, 2007 ◦ Kraft Canada Sales Rep of the Year, 1999 Dan Tzotzis (BBA, MBA) Founder I Managing Partner 10 years CPG experience – Sr Sales Strategy Manager for Frito Lay at Pepsi. Co Foods Canada ◦ National Development Manager of the Year - Pepsi. Co Canada, 2008 ◦ Pepsi. Co Leadership Forum, 2010 ◦ National Development Manager of the Year, Pepsico Foods Canada, 2011 AWAKE’s management team has 35 years of experience managing brands with the biggest food and beverage companies in the world 22

• Click to editto Master styles title AWAKE BOARD OF ADVISORS Click edit text Master – Second level • Third level Bob Leonidas –Advisor Fourth level Management - General • Board of Directors of Ganong Chocolates, Monahan Mushrooms » Fifth leveland Herbal Magic. • • • President and CEO of Nestle USA President and CEO of Nestle Canada President Confectionary Division at Nestle Canada Andrew Black Advisor – General Management • • • President & CEO of Blackpoynt Ventures Founder & CEO of Virgin Mobile Canada President Americas at LEGO General Manager NIKE USA VP Marketing –Dr Pepper 7 UP North America style Tony Chapman Advisor – Marketing / Branding • • CEO of Capital C Co-Founder of Fresh Intelligence TV Judge – Recipe to Riches TV Host – Nissan Innovation Challenge Stanley Hainsworth Advisor & Marketing Agency Partner • • Chairman and Chief Creative Officer at Tether Inc. (Global Agency - Pepsi, Microsoft & Gatorade) VP Global Creative at Starbucks Global Creative Director at LEGO Creative Director at NIKE AWAKE is backed by an accomplished Advisory Board with tons of experience working on many of the world’s biggest consumer brands 23

Executive Summary Ü Focus on the Executive Summary Ü the 10 slides provide the framework for the business plan Ü The exec summary takes the place of the title slide Ü Clear, concise description of the problem, solution, business model and underlying magic Ü Don’t explain the entire business plan – convey it’s essence and it’s energy Ü 2 -3 pages max Ü Most important part of business plan Ü 80% of the effort Ü Job is to sell, not to describe – first impression