BUSINESS PLAN TITLE PAGE Make a title page
BUSINESS PLAN TITLE PAGE Make a title page for your business plan. Include: -logo -slogan -name of business -team members’ names
BUSINESS DESCRIPTION What kind of business is this? When is it due to begin? What community or location will it serve? What need will it fulfill in the community?
VISION AND MISSION STATEMENT What do you want this business to be like in the future? What are your goals for this business?
OBJECTIVES What S. M. A. R. T. goals do you intend to accomplish during the first year of the business?
OWNERSHIP What type of business ownership is your business?
LOCATION AND FACILITIES Where is your business located? What is the address? Describe the size of the facility or building? How much will you pay to lease the building? What equipment will you have? Why is this a good location?
ORGANIZATIONAL STRUCTURE How many employees do you expect to have over the next three years? What are the key job positions you will have and who will they report to? You may create an organizational chart to show this information.
SWOT ANALYSIS What are your business’ strengths, weaknesses, opportunities, and threats?
CREATE A SWOT ANALYSIS FOR YOUR BUSINESS Strengths Weaknesses Opportuniti Threats es
MARKET RESEARCH Gather some information about the industry in which your business will operate. Make a survey (3 -5 questions) that you would give to potential customers to find out what they think about your business idea and to find out what their needs are.
INDUSTRY ANALYSIS What is the size of the industry in which your business will operate? What is the history of the industry? What is the growth of the industry? What is the competitive nature? What are some of the current trends and opportunities?
TARGET MARKET Who are the groups of people you want to attract for your business?
COMPETITIVE ANALYSIS Businesses have competition. 1. List the names of 3 -5 direct competitors of your business. What are their strengths and weaknesses? 2. List 1 -2 indirect competitors. Why might they be a threat to your business?
STAFFING – JOB DESCRIPTIONS Write a description of each job that you will have in your business. Write the qualifications or experience a person needs for each job. What is the pay for each job? What benefits do the jobs offer?
MARKETING MESSAGE You have to get a message to the target market. What do you want your target market to know about your business?
MARKETING MESSAGE DELIVERY How will you deliver a marketing message to your target market? Tell how you will use these marketing tools: 1. Advertising 2. Sales promotion 3. Public relations
PROJECTED PROFIT AND LOSS FOR FIRST 3 YEARS 5 4, 5 4 3, 5 3 2, 5 2 1, 5 1 0, 5 0 2014 2015 2016 Product or Operating Serivce Expenses Sales
FINANCIALS Start-Up Requirements How much money will you need to start this business? Estimate the amount of money you will need to get your business started.
FINANCIAL PROJECTIONS Make a chart in Excel to show an estimation of the profits you want to make in the first year of your business. Use the headings: sales, profit, and cash flow.
EXECUTIVE SUMMARY Look through your business plan and summarize the key good points that will convince any readers or investors that your business idea is a good one and will be a success!. Use this summary to get the reader excited about your business!
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