Business Plan Presentation Mobi Health Mobi Health Venture

Business Plan Presentation Mobi. Health

Mobi. Health �Venture Mission and Strategy �Business environment �Execution �Risk Analysis �Key Assumptions and Financials

Mission We want to deliver an application which helps Lady Health Workers execute their work in Pakistan.

Strategic Intent To be an essential part of the work of Lady Health Workers Key actions: • • Partners in Pakistan (government, health organizations etc) Local know-how and insights First health application in Urdu language Multi-functional application (3 different features)

Our Earnings Logic �The application is downloadable from the company website for free. Gathering donations from companies, organizations and private investors

Business Environment • Target market • Customers • LHW organization, Pakistani government • Target end-users: • LHW’s • Product/Service concept • Mobile phone application that provides useful tools for Lady Health Workers • Competition (direct and substitution) • Other health applications available for mobile phones • Telemedicine (not mobile application) • Mobi. Link

Project Execution Key Milestones: �Prototype �Business plan �Getting partners �Demo version �Fully translated to Urdu �Testing application in Urdu and English �Final sales pitch

Risk Analysis RISKS �Market ACTIONS • – Promotion, how and when? develop further application – LHWs reluctant to adopt mobile phone – applications �Technology/Product – S 40 technology is limited – Lack of knowledge of S 40 technology – How the SMS-based communication feature is integrated. Market – Making contacts in market area, • Contact LHWs in Pakistan and inquire needs, opinions etc. Technology/Product – Possible R&D partners in market area – Professional assist from Finnish contacts

Financial �Three possible lines: 1. Sell business idea 2. Establish company 3. Give it out for free, fund-raising from private investors and organizations

Financial �Based on line 2: Price: 5 € Cash flow forecast: ▪ Negative cash flow for 18 months ▪ Tekes funding covers cumulative deficit of 4 800 € �See following charts for further details

Expenses

Applications sold

Financial �Based on line three: Giving application free of charge The goal is to cover all costs with donations only ▪ 385 000 € over four years A great effort on fund raising, active promotion and visiting events, fairs etc. See following financial sheet forcasted donations and costs