Business Plan Presentation Mobi Health Mobi Health Venture
Business Plan Presentation Mobi. Health
Mobi. Health • Venture Mission and Strategy • Business environment • Execution • Risk Analysis • Key Asumptions and Financials
Mission We want to deliver an application which improve common health in Pakistan.
Strategic Intent To be the first tool people grab concerning health issues Key actions (=how to get there): • Partners in Pakistan (government, health organizations etc) • • Local know-how and insights Professional help in developing mobile application
Our Earnings Logic Application will be free for end user. Funding from international health organizations / Pakistani government
Business Environment • Target market (description, size, geography, trends) • Pakistani people with lack of health services and knowhow • Product/Service concept • Mobile application that provides vital info about health • Competition (direct and substitution) • Lots of health applications available in i. Phone for example and Android platform • Telemedicine (not mobile application)
Project Execution Key Milestones: (service and business) • Prototype • Business plan • Getting partners • Demo version • Selling the application / license
Risk Analysis RISKS ACTIONS • Market • – Promotion, Application isn’t interesting enough, User experience of mobile apps is poor, no experience about target market develop further application • • Technology/Product – S 40 technology is limited, Other platforms become more successful • Competence – Similar applications made for other platforms Market – Making contacts in market area, Technology/Product – Collect market information about frequency of S 40 phones • Competence – Do homework better, gain experience
Key Assumptions And Financials • People have technology but they are reluctant to use it • People will be ready to use the application after realizing the benefits • Financials according to the F&C template, add NPV calculation and put a graph (NPV/time in this presentation)
- Slides: 9