Business Plan Presentation Mobi Fun When learning become

Business Plan Presentation Mobi. Fun : When learning become entertainment Team members : Charles Beausse Tobi Deckert David Kanyari Teemu Levander

Mobi. Fun Summary : Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials

Our Mission Provide english education for Pakistan children

Strategic Intent Mobi. Fun wants the children to have fun learning English • a good distribution of the teams resources and knowledge • reliable source of content for the exercises • point system to create motivation and ambition • credits to trade minutes of internet access • development of interesting and challenging tasks • be competitive as the first ones in the Pakistan market

Our Earnings Logic Organizations: - to help people Companies: - improve their image Government: - take care of the citizens Parents: - educate their children

Business Environment How many users? - Target market is the kids in rural areas and in the slum areas (teenagers) - 67. 5% of the people in Pakistan lives in the rural areas - 5 -14 years: 36. 7% of the population in rural areas - About 25, 000 kids in the target age - Also in 2005 there was 26, 613, 494 people living in the slum areas in Pakistan - All of these kids are not in the need of this application so the real rate of users will be smaller.

Business Environment How many buyers? - There is 91, 440, 000 mobile phones in Pakistan - Potential buyers are the parents, organization, service operators and foundations - About 5, 000 parents in Rural areas Calculated from the total fertility rate in Pakistan rural areas that is an average of 4. 5 children - Seven mobile phone service providers in Pakista

Business Environment Other features - People are no familiar with the opportunities that there is in the phone. Mobile applications are not a big business - Price should be kept low as people in rural areas not have much money to spend. GDP per capita was $2, 600 (2009 est. )

Competition The main one : - MILLEE (Mobile and Immersive Learning for Literacy in Emerging Economies) - Target : the same customers - Adventages : founded in 2004 + 6 years of academic research + non profit organization • Note that competition comes in several forms: 1. Competition for money in general • Employees, advertising, R&D 2. Product competition • School, teachers, softwares 3. Brand competition • Similar goods and services

Project Execution

Risk Analysis RISKS Market • Market Ø competitors Ø Market penetration Ø situation about finances Ø good marketing Technology/Product Ø Focus on basic phone (Nokia series 40) Ø limited knowledge and resources ( no programmers) Ø Evolution Ø Technology limited ACTIONS Competence Ø missing knowledge about Pakistani culture Ø Languages Ø Market segmentation Ø Provide best product • Technology/Product Ø Contact Indian programmers • Competence Ø Interview with Pakistan people Ø Surveys for Pakistan kids

Key Assumptions And Financials Summarize the assumptions under which this business plan is valid. Ø Provide the application for free to the end users! Ø Find founding from organization (UNESCO …) Ø Find companies interested to advertise Financials according to the F&C template, add NPV calculation and put a graph (NPV/time in this presentation)

Key Assumptions And Financials 160. 0 450, 000 Nomber of users 400, 000 140. 0 350, 000 120. 0 300, 000 100. 0 K€ 250, 000 Our needs 80. 0 200, 000 Advertisement nomber of Subscrivers 60. 0 150, 000 40. 0 100, 000 20. 0 50, 000 0. 0 0 0 1 2 3 4 5 Half years 6 7 8 9