Business Plan Presentation i Hammer Kit i Hammer

Business Plan Presentation i. Hammer. Kit

i. Hammer n n n Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials

Our Mission We help web designers to use i. Pad as a web designing tool and give them posibility to be interactive with the product.

Strategic Intent To be the first to release a web designing application for i. Pad. Key actions (=how to get there): • Develop the native app before summer 2011 • Get funding • Thorough market research

Our Earnings Logic Web designers pay to get the Hammer. Kit working on i. Pad and to use the i. Pad as a working tool.

Business Environment • Market (description, size, geography, trends) • Users: Web designers with i. Pads • Size: dunno • Geography: Global(where there’s i. Pad there’s i. Hammer) • Trends: Rapidly growing as i. Pad users increases • Concept: Web designing on the i. Pad • Competition (direct and substitution) • Not on i. Pad yet • Users don’t see i. Pad as a good designing tool

Project Execution Key Milestones: (product and business) 1. What to do? 2. Gestures for the i. Pad 3. Wireframe 4. Draft of BP 5. Demo 6. Market research 7. Go or no go: Finished BP and native app

Risk Analysis RISKS n Market ¡ ¡ n Technology/Product ¡ ¡ ¡ n Not enough users Pricing Gestures Native app Usability Competence ¡ ¡ New competitors Similar products ACTIONS • Market • Research • Technology/Product • User testing and several iterations • Funding and recruitment • Competence • Competitor analysis

Key Assumptions n n Gestures have to work and usability has to be excellent i. Hammer has to be the first of a kind Enough customers -> $$MONEY$$ People using Hammer. Kit

Financial n NPV n Net Sales

Market Research ctd n Potential market share ¡ ¡ 21 M i. Pads sold in the end of 2011 28% uses it for professional usage n 21 000 * 0, 28 = 5 880 000 users n Potential sales n 5 880 000 * 49, 99$ = 293 941 200 $ Realistic: 0, 01 * 293 941 200$ = 2 939 412 $ ¡

Market Research & Test Plan Group / profile # of persons Goal of contact How (interview, survey. . . ) Ready by Designers 500 k (100) Int, surv 26. 11 Hammer. Kit Customers 700+ Surv/Newslet 1. 12 ter Amateurs 3 M 100 Surv 26. 11 Hammer. Kit employees 15 5 Interview 4. 11

Customer feedback n n n Brilliant idea, would be very useful Interface needs to fullfil i. OS ”standards” Usability is sluggish (Hammer. Kit test environment) High price, may affect customers decision The application has to be simple enough for touch use

Marketing Mix n Competitive Advantage of Service ¡ n First web designing app for i. Pad Marketing Mix ¡ ¡ Product: Design on the go with i. Pad Price: 49, 99$ (only one in app store, professional usage) Promotion: Apple site feature, forums, web site Place: App store

Marketing Plan n n The core: First web design application on the i. Pad First marketing focus on Europe, but ¡ Internet & Apple store are global n n Quick expand to NA Promotion through Facebook, Twitter & Hammer. Kit ¡ ¡ Newsletters App development updates