Business Plan Presentation ACEone Table of content Venture

Business Plan Presentation ACEone

Table of content • Venture Mission and Strategy • Business environment • Risk Analysis • Key Asumptions and Financials • Market Research plan

Our Mission Create a new experience for visually impaired people and get profit from it.

Strategic Intent We want to be pioneers in the game field of visually impaired players Key actions: • • We will be Innovative We will do a proper market research We will fulfill the customer needs Continous improvement based on customer feedback

Our Earnings Logic Sponsors, government and companies support us with a contribution and the end users will pay for the game.

Business Environment • Market o Target group § In Finland § Visually impaired : 80, 000 § Blind : 10, 000 § All over the world § VI: 315, 000 § Blind: 45, 000 • Product/Service concept in one sentence o Game for visually impaired • Competition o Direct: There's no game for blinds at this moment o Substitution: board games, portable games. . .

Risk Analysis RISKS • Market People don’t want to pay for the game o Hard to get a sponsor and advertiser. • Technology/Product o Lack of suitable devices o Technical abilities are limited • Competence o Lack of experience in the o ACTIONS • Market o Market research • Technology/Product o Look for ways to choose right platform • Competence o Interview with worker in the game industry and blind people. game industry. ACEone

After four years. . • 20 games • 250, 000 players Net Present Value • € 478 K

Negative cash flows 1 h. 2011 -€ 28 K 2 h. 2011 -€ 14 K 1 h. 2012 -€ 11 K Total -€ 53 K

Risk Analysis RISKS • Market People don’t want to pay for the game o Hard to get a sponsor and advertiser. • Technology/Product o Lack of suitable devices o Technical abilities are limited • Competence o Lack of experience in the o ACTIONS • Market o Market research • Technology/Product o Look for ways to choose right platform • Competence o Interview with worker in the game industry and blind people. game industry. ACEone

Marketing Mix 4 P´s Competitive Advantage of Service A new niche market with 0 or few competitors Product: An action game for visually impaired on the mobile phone Price: 0€ 3. 99€ Place: Limited version Full version Ovi Store App store (Futur Plan) Promotion: FFVI + Arla institute Audio & voice AD by e-mailing and forums Webpage ACEone

Market Research Plan Group / profile # of persons Goal of contact How Ready by English speaking group (12 -19) 2 discover their needs, skills, devices, get information about them oral interview W 41 Finnish speaking gruop (6 -19 years) 3 discover their needs, skills, devices, get information about them oral interview W 41 English speaking group (20 -60 years) 3 discover their needs, skills, devices, get information about them oral interview W 41 Finnish speaking group (20 -60 years) 4 discover their needs, skills, devices, get information about them oral interview W 41 Korean&Dutch visually impaired group (6 -60 years) 20 discover their needs, skills, devices, get information about them Survey (by e-mail) W 41

Customer Feedback Plan Group / profile # of persons Goal of contact How Ready by Young VI people from FFVI 5 Get feedback for improvements on the game Test and discuss the game with the testing group W 49 Young VI people from Arlaistituutti 8 Get feedback for improvements on the game Test and discuss the game with the testing group W 49 Sighted people from Metropolia University 10 Get feedback for improvements on the game Test and discuss the game with the testing group W 49