Business Plan Preparation Frank Moyes Leeds School of
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado Operations & Development Strategy
Tonight Business Analysis Presentation n Operations Plan n Development Plan n Peer evaluations n Review Plan status n Team meetings n Operations & Development Strategy
Next Week n Business Analysis Assignment n n Power. Point 10 minutes, 6 -8 Market & Industry Analysis Product/Service Description Profitability Operations & Development Strategy
Critical Elements of a Business Plan (& You Must Address) Strong market n Attractive industry n Clear value proposition n Sustainable competitive advantage n Understanding of profitability & cash flow n Management – not this week n Frank Moyes 4
Use Market Analysis & Industry Analysis Provide validation that this is a good opportunity n Explain why you will succeed n Show you will you make money n Describe business model n Operations & Development Strategy
3 ring binder n n n n Market Analysis - draft Industry Analysis - draft Product/Service Description - draft Value Chain analysis Competitive matrix Financial COMP’s Revenue Model 20 interview Call Reports – not if did Feas Plan Operations & Development Strategy
Industry Structure Value Chain Suppliers Sources Distrib Manfg Consumer Retailers Goods Information Funds Market & Industry Analysis A T Kearney, Integrating the Supply Chain 7
Business Plan Elements n n n n n Executive Summary Company Overview Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Financial Projections Offering, Funding Requirements, Valuation Operations & Development Strategy
Operations Strategy n Operations section describes the inputs, processes, procedures and activities required to produce goods or services n Operations How gain a competitive advantage n Operations that add to your value proposition n n Supply chain analysis will help write this section Operations & Development Strategy
Scope of Operations n In-house vs. subcontract n n What is key to the success of your business – core competencies Consider: Production n Product development n Order fulfillment n Customer service/Tech support n Warehouse and shipping n Installation n Warranty service & repairs n Operations & Development Strategy
Operations Analysis (Walk an Order) n n n n Pre-purchase Contact points Purchase Customer support Fulfillment Joint Ventures/Partnerships People Logistical Operations & Development Strategy n n n Plan & Equipment People requirements Systems & Technology Inventory levels Information requirements
Ongoing Operations n Identify key vendors, suppliers, strategic partners n n n Describe the arrangements Price agreements Determine manpower requirements Provide a layout of the production or service process Determine inventory levels to support marketing Identify key performance indicators Operations & Development Strategy
Production/Service Capacity Determine production/service capacity required based on sales forecast n Type of facility – size and type of space (office, labs, production, warehouse & shipping) n Location n Capital assets (equipment, vehicles, buildings, fixtures, computers & software) n Operations & Development Strategy
Development Strategy What must happen to succeed? n Describe 5 -10 key events that must take place with completion dates n n n Product & process development Intellectual property Key agreements Market & beta tests Marketing actions Key hires n Operations & Development Strategy
Development Timeline Operations & Development Strategy Source: Steve Lawrence
- Slides: 15