BUSINESS PLAN FOR SANDWICH SQUARE BUSINESS PLAN FOR

BUSINESS PLAN FOR SANDWICH SQUARE

BUSINESS PLAN FOR SANDWICH SQUARE Sandwich Square is a startup sandwich joint 3 key concepts will be the secret of success: � Financial control is the first key as the restaurant industry is highly competitive. � Offering tasty, healthy and high quality food is the second key. � The last key will be the competent people who will be responsible for the administration and functioning of Sandwich Square.

BUSINESS PLAN FOR SANDWICH SQUARE – Our Products Sandwich Soft drinks and mocktails Cookies Hot Chocolate, coffee and tea

BUSINESS PLAN FOR SANDWICH SQUARE – Vision & Mission Vision Statement: We at Sandwich Square strive to ensure that our sandwiches leave a lasting impression on our customers because of their taste, variety and affordability. Mission Statement: To be recognised as a leading sandwich joint where tasty and healthy sandwiches are offered to customers at affordable cost which satisfies their hunger and leaves them feeling refreshed and

BUSINESS PLAN FOR SANDWICH SQUARE – Competent Tean Chief Executive Officer – Me Restaurant Manager – To be hired Administration Manager – To be hired Sandwich Chef – To be hired Sales and Marketing Manager – To be hired Cashier – To be hired Delivery Personnel – To be hired Waiters – To be hired Cleaners – To be hired

BUSINESS PLAN FOR SANDWICH SQUARE – SWOT Analysis Strength: The location of our joint, our business model of operating a physical joint and an online store, our variety of breads, spreads and fillings and payment options when coupled with excellent customer service is our strength. Weakness Being a new venture is a major weakness and the fact that we are competing with other brands who are investing millions in this industry will be a drawback for us. Opportunities: Having picked a busy locale for our joint will provide us with unlimited opportunities each day to sell our well thought out array of products to business tycoons, professionals and students alike. We have carried out a thorough market research and feasibility study and are aware of the needs of the customers and what they will be looking for on entering the joint. We will be well equipped to cater to their needs and to take up the opportunities that come our way each day. Threat: Our major threat will be economic downturn which will affect the spending and purchasing power of all businesses. Another threat will be the opening of

BUSINESS PLAN FOR SANDWICH SQUARE – PESTEL Factors Political: Favorable Economic: Stable Social: Healthy Technological: Latest Environmental: Reduce-Reuse-Recycle Legal: Abiding by the law

BUSINESS PLAN FOR SANDWICH SQUARE - Marketing Segmentation: The joint’s location will surely give us a healthy mix of college students, working professionals and families at various time slots of the day. We will have various promotional activities to capture the interests of each segment. Targeting: Our market research has clearly pointed out the tastes of our target market and audience. We will be geared to meet their needs Positioning: This being the era of the internet we will be positioning our joint online. I will be blogging constantly about sandwiches to let others know that we are experts in this field. Instagram, Facebook, twitter and other social media platforms will be used to publicize our joint.

BUSINESS PLAN FOR SANDWICH SQUARE – Sales Forecast 50 40 30 Year 1 20 Year 2 10 Year 3 0 First Qtr -10 -20 Second Qtr Third Qtr Fourth Qtr

BUSINESS PLAN FOR SANDWICH SQUARE – Financial Projection First Fiscal Year: $100, 000 Second Fiscal Year: $250, 000 Third Fiscal Year: $750, 000

BUSINESS PLAN FOR SANDWICH SQUARE – Checklist / Milestones Procuring Business Name : Completed Registration of Restaurant: Completed Opening Bank Account: Completed Securing Automated Cashier Units: Completed Insurance for the Restaurant/Employees: Completed Leasing of facility and designing the restaurant: In Progress Market Research & Feasibility Studies: Completed Application for Entrepreneurial Loan: In Progress Drafting Business Plan: Completed Drafting Legal Documents: In Progress Recruitment of staff: In Progress Purchase of Goods for Restaurant: In Progress Creating Official Website for the Company: In Progress Creating Awareness (online & Offline): In Progress Health and Safety License: Secured Opening party planning: In Progress Meeting vendors – suppliers of flours / breads, ingredients, coffees and soft drinks – In Progress

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