Business Plan and Presentation Overview Business Plan Submission

Business Plan and Presentation Overview

Business Plan Submission Checklist • Business Plan – Prepared consistent with headings in template submitted on _____ – One hard copy and one copy on CD/disk (one per team) – Note: Each team member should also keep a copy for his/her personal academic portfolio. They will be valuable! • Peer Evaluation – Completed individually due on presentation day. – One per student. Copyright © Houghton Mifflin Company. All rights reserved. 2

Business Plan Submission Checklist (Cont’d) • Presentation Slides – Submit hard copy and disk on day of presentation). – One per team. • Presentation Evaluation Forms – Each student must complete these for all other teams’ presentations. – Distributed in class. Copyright © Houghton Mifflin Company. All rights reserved. 3

Business Plan Presentation Evaluation • You will receive a form for each presentation. • All students are expected to attend actively participate (ASK QUESTIONS)in all business plan presentations. • Quality of the evaluations will count toward your course participation grade. Apply what you have learned in the course! Copyright © Houghton Mifflin Company. All rights reserved. 4

Business Plan • Use Templates and Appendix formatting. • “Here's how I define a business plan: It's a document that convincingly demonstrates that your business can sell enough of its product or service to make a satisfactory profit and be attractive to potential backers. In other words, a business plan is a selling document. ”--David E. Gumpert, How to Create a Really Successful Business Plan Copyright © Houghton Mifflin Company. All rights reserved. 5

Business Plan Presentation • Should cover the HIGHLIGHTS of your business plan. • What are the KEY FINDINGS and SELLING POINTS? – – – Company description Market analysis/risk assessment Marketing plan Management team and its qualifications Financial plan (include payback) Use of technology Copyright © Houghton Mifflin Company. All rights reserved. 6

Business Plan Presentation Tips • Show enthusiasm. • Hold off on the details — start with convincing reason(s) why there is a great market opportunity and how you plan to capitalize on it. • “Hook” potential investors with an up-front explanation of what benefits them. • Keep it simple. Hit the highlights. Focus on what is most important. • SELL, SELL your ideas. Copyright © Houghton Mifflin Company. All rights reserved. 7

Business Plan Presentation Tips • • Be creative. Sell the benefits. Acknowledge the risks. Apply the concepts covered in the course. Show your INSIGHT! Explain any industry jargon. Cite credible sources, where applicable. Support all claims with data (i. e. , market analysis). Use financial data, where relevant. Copyright © Houghton Mifflin Company. All rights reserved. 8

Business Plan Presentation Tips • Integrate ideas across speakers. • Use your time wisely (20 minutes for presentation and 10 minutes for questions). Coordinate and practice! • Close by reinforcing the nature of the business opportunity. • Be prepared for likely questions. Answer all questions respectfully and directly. • Have fun — Your sincere enthusiasm is the best selling point of your ideas! Copyright © Houghton Mifflin Company. All rights reserved. 9