Business Name Entrepreneurs name Date 1 Business Profile

[Business Name] [Entrepreneur’s name] [Date] 1

Business Profile • [Explain your business idea and why you selected your business] • Explain your type of business: [Service, Retail, Manufacturing, Wholesale] & how your business will satisfy a consumer need. ] 2

Qualifications • [ List 3 skills or resources that you have that will help make your business successful] • • 3

4 Economics of One Unit Definition of One Unit Selling Price per Unit $ (A) Direct Labor (if applicable) $ (B) Materials (if applicable) Total COGS Per Unit (B+C) $ $ Other Variable Costs $ (E) Total Variable Costs (D+E) $ (F) Gross Profit Per Unit (A-F) $ (C) (D) (outgoing shipping, packaging, commissions)

Cost of Materials/Direct Labor Definition of One Unit: Material Description Cost /Quantity TOTAL MATERIALS/DIRECT LABOR Cost per Unit ($) $ $ 5

6 Competition Competitor Price Location Quality [ex. Local seller] [ex. National chain] Competitive Advantage Chapter 8 • [List 2 reasons why customers will purchase your product or service over your competitor’s. ] chapter 8 (Remember: Lowest price is not a sustainable competitive advantage. ) •

7 Marketing Mix & Plan Price: Place: Product: Promotion: (Use the chart below) Method Description Target Consumer ( age, gender, location) Cost

Philanthropy Plan [Describe how your business will give back to the community or support a cause that you believe in. ] [Explain how you will incorporate philanthropy into your marketing plan. ] 8

Average Monthly Fixed Costs Type of Fixed Cost Monthly Cost [enter fixed cost] example: $ utilities, salaries, advertising, etc [enter fixed cost] $ TOTAL Fixed Monthly Costs $ 9

Monthly Sales Projection Month Units Sold January February March April May June July August September October November December Total = 10

Projected Yearly Income Statement Selling Price Per Unit $ (A) # of Units Sold (B) Total Sales (A*B) $ (C) Less Variable Costs Total COGS (COGS per unit * B) $ (D) Other Variable Costs (Other variable costs per unit * B) $ (E) Total Variable Costs (D+E) $ (F) Gross Profit (C-F) $ (G) Less Fixed Costs USAIIRD (Yearly) $ Unforeseen $ Total Fixed Costs $ (H) Profit before Taxes (G-H) $ (I) Less Estimated Taxes @25% (I *. 25) $ (J) Net Profit (I-J) $ 11

12 Start-up Investment Description of Supplies Vendor Name Price $ $ CASH RESERVE covering 3 months of fixed costs $ Estimated TOTAL START-UP INVESTMENT $

Financing Strategy 13 for Total Start-up Investment Source Amount Personal Savings [ How will you save? ] $ Relatives/Friends $ Investor [Who is it? ] $ Grant [From Whom? ] $ Total: $

Return On Investment 14 Return on Investment (ROI)Yearly Net Profit ÷ Start-up Investment X 100 For every $1 dollar invested, my business earned : % $ (Double click on chart to add information)