BUSINESS MODELS STUDENT NAMES STITCH FIX Stitch Fix

BUSINESS MODELS STUDENT NAMES

STITCH FIX • Stitch Fix is a digital personal styling company. • Customers buy styling suggestions based on their preferences. • Stitch Fix earns income through apparel sales, styling fees and private labeling. • Stitch Fix has a subscription model called the Style Pass. • The subscription is only available to Stitch Fix most loyal customers. • The Style Pass subscription is paid for annually. 2

WANTABLE • Wantable is also a digital personal styling service. • A user must submit a few information about themselves to the platform. • Wantable provides users with a stream to which they visit to see what matches their preferences. • A user then places their orders on their most preferred items. • Delivery is done and users are allowed to try their items before buying them. • Users can then keep what they love and return what's not for their taste. 3

GWYNNIE BEE • Gwynnie Bee is a clothing rental platform. • The business earns revenue through a subscription model. • Users sign up through the company's website and create their virtual closet. • The companies closet contains apparels from over 200 brands. . • The subscription is available to all customers. • The users can request a clothing from their virtual closet, and it gets delivered. 4

WANTABLE • Rocks. Box is a provider of personalized and membership-based subscription jewelry rental services for women • Members pay a monthly subscription fee of $21. • With the monthly subscription, users get access to three pieces of jewelry at a time. • The choice of jewelry is based on users' choices and preferences. • Rocks. Box competes with both Wantable and Stitch Fix. • Rocks. Box earns its revenue through the subscription model. 5

REFERENCE • Tao, Q. , & Xu, Y. (2018). Fashion subscription retailing: an exploratory study of consumer perceptions. Journal of Fashion Marketing and Management: An International Journal. 6

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