BUSINESS MODEL ON MULTIPLEX CINEMA Presented to Prof

BUSINESS MODEL ON MULTIPLEX CINEMA Presented to: Prof. Lalit Sharma Presented by: Santanu Bhukta Utsav Pandey Shravan Kumar Aashi Agarwal Shubham Gupta Rahul Sharma Prabhat Tyagi

Value Propositions �Free popcorn on more than 5 tickets. � 30% off on membership � 15% off for the 3 rd time. � 10% off on online advance booking �Transportation facility for more than 5 tickets.

Revenue Model �Segregating the Audiences to Maximize the Revenue � Revenue Sharing with the Developers � Convenience fee � Food and Beverages revenue � Advertisement and royalty income

Market Opportunity 1. Growing family spending on entertainment 2. Large film industry with more than 200 films released each year 3. More offers to retain customers 4. Venture into business of film distribution 5. Expand business by increasing number of screens and targeting wider audience 6. Collaborate with networking sites and Franchises

Competitive Environment �Rivalry Among Existing Firms Major competitors in the film exhibition industry: PVR Cinemas; Inox Leisure Limited; Adlabs Films Limited; Shrinagar. Cinemas Limited; E City Entertainment; Wave Cinemas; and DT Cinemas. �Threat of new entrants

Competitive Advantages �Updated technology �Market positioning �Plays Hindi, English, Regional & foreign movies �Location strength �Ambience �‘Original’ multiplex

Marketing Strategy �Online Ticket Booking as per the seat choices. �Offers on selected Debit Cards, combo offers. �Pricing strategies as per the timings and festive seasons. �Advertisements from government organizations as well as companies product. �Promotion of upcoming movies. �Hike in ticket pricing when the movies are of big celebrities.

Organizational Development 1. PVR’s offer of IT solutions includes mobile apps, cloud computing, payment gateways, enterprise applications and multimedia applications. 2. Creates differentiated solutions that meet customer needs 3. Executes cross functional ideas from idea to launch 4. Makes a meticulous study of customer expectations and behavior, market research and technology needs

Management Team �Operation Manager. �HR Manager. �Sales Executive. �Advertising department. �Finance manager.

Th. An. K y. Ou!!!