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BUSINESS MODEL OF GAMING ZONEAN ONLINE GAMING SITE GROUP MEMBERSROOPAM SHAHBAAZ SHIVAM SHASHANK SHRUTI NITIN PARAS
BRIEF OVERVIEW OF INDUSTRY • Online innovative scenarios are redefining business models of videogame industry. • Gaming industry before. (Big industry but closed industry, Non gamers were not welcomed , Barriers to entry- Console needed. ) • New fast growing open platforms (FB, miniclip. com) • No. of games exploded (1 billion+ games) • Broadband penetration are accessible. • 2 distinct Gaming Forms- (Hardcore Games, Casual games. )
BUSINESS MODEL ELEMENTS • Value Proposition • Revenue Model • Market Opportunity • Competitive Environment • Competitive Advantage • Market strategy • Organizational Development • Management Team
VALUE PROPOSITION • Why should the customer buy from you? • Premium game titles at low cost. • Free live demos of games. • Games available for multiple platforms (PC based, Console based and Mobile based) • Games of all genres are available (RPG, strategy, Action, Social, Adventure etc. )
REVENUE MODEL • How will you earn money? • Subscriptions – of games • Freemium + Advertising • Lite • Freemium + Transactions. (Most effective)
MARKET OPPORTUNITY • What marketspace do you intent to serve, and what is its size? • Newbies (New users) & Veterans (Experienced) of Tier 1 and Tier 2 cities who have access to broadband network connection. • Special focus on social based games as 66 % of total internet users indulge in social games (reported by socialtimes. com)
• %- in billions
COMPETITIVE ENVIRONMENT • Who else occupies your intended marketspace? • Bigger brands dominate like • Games 2 win. com, • Zapak. com, • Sify • Gamesonline. in
COMPETITIVE ADVANTAGE • What special advantages does your firm bring to the marketspace? • Games for different platforms. • Premium titles at low cost. • Multiple payment methods. • Free home delivery all over India. • Free access to VIP membership for selected users.
MARKET STRATEGY • How do you plan to promote your products to attract customer? • Ads in websites and forums. • Promotional videos in social network sites. • Discount offers in selected game titles. • Develop strong mega franchises. • Freebies on the purchase of full version games. • Discount offers for bulk memberships.
ORGANIZATIONAL DEVELOPMENT • What types of organizational structures within the firm are necessary to carry out the business plan? • Tech lead – ( leads back end developer and flash developer) • Producer- ( heads art and design, game design, analyst and communication management) • Marketing
MANAGEMENT TEAM • What kinds of experiences and background are important for the company’s leaders to have? • Specs and roadmaps team (for designing specifications of game) • Sprint planning team (for designing codes and testing) • Stories and Tasks team (for building stories and background of game) • Marketing team (for promotion)
CONCLUSION • Business is shifting to videogame as service (Vaa. S). • Fixed price is the legacy of past, Now, Variability of revenues. • Instant engagement is priority. • Hardware economics are scare whereas game titles are available at every platforms. • High competition leads to higher breakeven points and ROI is at risk.