Business Model Canvas Uber Key Partners Drivers Investorsventure

Business Model Canvas Uber Key Partners ★ ★ ★ Drivers Investors/venture capitalists ★ ★ Maps, GPS, Payment, Cloud storage, Data analytics platform Financing partners/banks (car loans for drivers) Hire car partners (Uber-ready vehicles) Insurances Enhance positive network effects ★ Engage the participants ★ ★ Refine value proposal ★ ★ Analyse data & improve ★ Key ★ Resources The network effects of your platform (!) ★ Your algorithms ★ Platform architecture ★ Captured data Data analytics capabilities ★ Brand ★ App Cost Structure ★ ★ ★ ★ ★ Value Proposition For the drivers: Reduce negative network effects ★ Lobbyists Non-key partners: ★ Key Activities CAC: Cost of customer acquisition WACC: Weighted average cost of capital Legal and settlement Lobbying Platform development & expansion Legal, insurance frameworks Infrastructure costs ★ Income generation Ease of joining ★ ★ Customer Relationships Own the relationship (!) Manage negative network effects Esp for drivers: Flexible schedule ★ Ease of joining Responsiveness to issues Extended market reach ★ Easy of getting passengers Public: … Guide through joining steps Manage company image Channel Organic: social media, s news For the passengers: ★ Paid campaigns ★ Lower cost ★ Word of mouth ★ Convenience ★ Digital ad campaigns ★ Low search efforts Transaction management: ★ Easy transactions ★ App (automated) ★ Webpages (first ★ Transparent ratings encounter) ★ … ★ Engage: mails, Revenue notifications ★ Customer Segments Passengers ★ Uber. X ★ Uber. BLACK ★ Uber. POOL ★ Uber. SUV/Uber. LUX Drivers ★ ★ ★ Full-time vs part-time drivers Drivers using their own cars vs drivers using financed or hired cars Segmentation by location Streams ★ Charging a transaction fee based on savings on: ★ Capital costs on assets ★ Avoidance of license fees ★ Avoidance of employee entitlements costs ★ Economies of scale on input supplies (fuel, maintenance, insurance, etc) www. Innovation. Tactics. com/platform-business-model/