Business Model Canvas Tool Natassa Koufaki Business Consultant
Business Model Canvas Tool Natassa Koufaki Business Consultant, Euroconsultants SA Wednesday, 5/11/2014, University of Macedonia, Thessaloniki
Business Idea Generation
Business Model Canvas
Strategy Past Belief What we know You start any company with No Business Plan survives an operating plan (business first contact with customer plan) and a financial model. The first years on a startup Spend a lot of time on is completely unpredictable writing the business plan There is no way you could all need to do is execute it put together all data in a 5 year plan
What’s a Startup? A temporary organisation designed to search in a repeatable and scalable business model
What is a Startup? Startups Are Not Smaller Versions of Larger Companies Startups do search while large companies spend their core time, executing. Steve Blank
According to Steve Blank: 1. You need planning before the plan, i. e. you need some real facts before you could write the BP 2. Figure out how to actually do some planning and then you get to write the business plan. 3. You need some real facts before you could do that HOW?
Organize your facts with Alexander Oscar Walters' Business Model Canvas
Value Proposition What value are you building and for Who? It’s not about your product or idea It’s about solving a need or a problem for a customer
Customer Segments Who Are They? Why Would They Buy? Customers are not here to buy. You are here for them
Channels How does the product get to customers? Physical channels… Mobile Web channels…
Customer Relationships How do you Get, Keep and Grow Customers?
Revenue Streams How do you make money from your product and service being sold to customer segments? You can figure this out by interacting with customers so you finally understand what the right revenue streams and revenue model is
Key Resources What are your most important Assets to make the business model work? (knowledge, patents, people in specific areas, customer lists, finance, capital, machines…. )
Key Partners Who are your partners and suppliers needed to make the business model work? What key activities do they perform and when? Could be strategic alliances, joint ventures, just regular suppliers and buyers
Key Activities What are the most important things the company must do in order for the business model to work? Production? Problem Solving? Consulting? Supply Chain Management?
Cost Structure What are the costs and expenses to operate the business model? Fixed? Variable? Which key activities are the most expensive? What are the most expensive resources?
Interesting videos The Business Model Canvas in 2 minutes: The Business Model Canvas Explained Alexander Osterwalder: Sketching Out a Business Model
3 major tips for generating your first business model prototype 1. Don’t do it alone 2. Set up a time limit 3. Never write on the business model canvas
Why Do Startups Fail Co-founders fight and company breaks up? They can't build their initial spec or vision? No one will fund the idea? Too few people buy or use the product?
What can happen to a startup? A) It can grow into a company and hopefully a large company after you found a repeatable and scalable business model. B) You can still pivoting and iterating as you continue to search for a business model. C) You could have found a business model but may be one that isn't an explosive growth, but you could be growing slowly and barely breaking even. D) Maybe you never found the business model but you can make money and you run out of money in time and you shut your company down.
Supplementary Reading Business Model Generation, by Alex Osterwalder The Startup Owner's Manual, by Steve Blank and Bob Dorf The Four Steps to the Epiphany, by Steve Blank
Supplementary Tools Launchpad central (www. launchpadcentral. com) Allows you to share your work, your customer discovery narrative, your progress with developing your business model Lean Launchpad 1 - Customer Discovery (http: //www. jutsu. it/goal/hg 9 vn. Xm. AV 9/lean-launchpad-1 ) Phase 1: Customer Discovery - shows you how to identify your customers. Build a startup with Steve Blank's customer development model. Steve. Blank. com Lean Launchpad 2 - Customer Building (http: //www. jutsu. it/goal/c 2 f. Fg. Oeb. Mt/lean-launchpad-2) Phase 2: Customer validation - is the method that allows you to develop a predictable sales process. Build a startup with Steve Blank's customer development model. Steve. Blank. com
The TRIGGER project • TRIGGER" aims to implement a comprehensive package of actions that will have as final result the integration to labour market and the enhancement of self-employment of 200 young scientists in the Greece – Bulgaria cross border region and the emergence of prospects based on competitiveness, productivity and innovation.
The TRIGGER virtual incubator • VIRTUAL INCUBATOR • www. virtualhub. eu
The TRIGGER e-tools • A repository of e-tools – free to use and easy to understand • Business toolbox • Business Plan • Marketing Plan • Financial Analysis • • Trigger School Project Office Lobby Lounge Mentor’s Corner
Content Layout Five Modules Basic concepts of entrepreneurship (Start up life cycle: Idea generation to pitching) Each module consists of 3 sub-modules Each module includes: Training material in. ppt Resources for further Reading (articles, templates etc) Knowledge tests
Modules
Modules
Contacts Contact Details Address 21, Antonis Tritsis Str. , 570 01, Thermi, Thessaloniki, Greece Landline (+30). 231. 080. 4000 Fax (+30). 231. 080. 4100 Web http: //www. euroconsultants. gr
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