BUSINESS INTELLIGENCE WITH MICROSTRATEGY An Introduction To Business

BUSINESS INTELLIGENCE WITH MICROSTRATEGY An Introduction To Business Intelligence With Micro. Strategy 1 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Agenda Overview of Business Intelligence Micro. Strategy Introduction Some Case Examples Next Steps 2 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Business Intelligence Continues to Be a Top Business Investment Priority Figure I: Technologies That Will Have the Greatest Impact on Business over the Next Two to Five Years 3 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

The BI Platform is the Key Component of a Business Intelligence System Custom BI Applications Reportin g Dashboards OLAP Analysis Advance Alerting d Analysis Business Intelligence Platform Customer Analysis Product Management • Customer Segmentation • Customer Profitability • Cross-sell / Up-sell • Product Performance Analysis • Market Basket Analysis • Category Management Supply Chain Management Vendor Performance Analysis • Inventory Analysis • Fulfillment Analysis • Distribution Cost Analysis • Service Level Agreement • Chargeback Analysis • Relative Sales Analysis Financial Reporting Analysis Risk Analysis • P&L Reporting • Profitability Analysis • Financial Compliance Analysis • Risk Management • Portfolio Risk Analysis • Fraud Detection Sales Analysis Operations Analysis • Store / Geographic Analysis • Sales Pipeline Reporting • Sales Perf. / Quota Reporting ERP Systems Web Systems CRM Systems Data Warehouse • Productivity Reporting • HR Reporting • Web Commerce Analysis Data Marts Data Warehouses and Operational Systems 4 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy Company Overview • • • 5 Founded in 1989 Largest independent public BI vendor (NASDAQ: MSTR) In the Gartner “Leader Quadrant” for BI Platforms Selected by Forbes as one of the 100 Best Small Companies in 2007 Over 2 million business users at over 4, 000 organizations Direct operations in 51 cities in 33 countries across the world Over 1, 900 employees worldwide; 25% are dedicated to R&D $451 M in FY 2008 Revenue, 31 consecutive quarters of YOY revenue growth Over 60 patents pending or issued for Micro. Strategy software Atlanta Denver Seattle Buenos Aires Barcelona Johannesburg Munich Vienna Melbourne Boston Los Angeles Tampa Mexico City Brussels Lisbon Paris Warsaw Seoul Charlotte Montreal Toronto Monterrey Cologne London Rome Zurich Singapore Chicago New York Washington Sao Paulo Copenhagen Madrid Stockholm Sydney Dallas San Francisco Frankfurt Utrecht Tokyo CONFIDENTIAL Milan The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy is the Largest Independent Public BI Company 6 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Independent BI Vendors Deliver Open Systems Benefits to Customers Independent Open Systems Best of Breed Stack 7 Conglomerate Closed Systems Preselected Stack Open Integration Proprietary Integration Vendor Leverage Vendor Lock-In Innovation-driven Corporate Priority-driven CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy is Specifically Designed to Help Companies Easily Change Any of the Components of Their BI Stack Companies can easily change any of these … Change g your Database Vendor Change g your Server OS and HW Change g your Web or App Servers Change g your Browser Change g add MDX Data Sources Change g your Enterprise Portal … without having to change any of these: Report Designs g no change Metadata Structure g no change User Interface g no change System Admin g no change Command Scripts g no change Security Settings g no change 8 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Gartner Magic Quadrant Customer Survey: Survey of BI Customers in Support of the Gartner Magic Quadrant Analysis for BI Platforms 9 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

BI Survey 7: BI Technology Rankings According to the BI Survey 7 – The Largest Independent Survey of BI, Involving Over 1, 900 Companies 10 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy is the Best Overall BI Technology According to the Most Recent Analyst Evaluations and Customer Surveys Customer Survey Magic Quadrant Customer Survey James Richardson 367 Companies 12 Core BI Capabilities March 2008 Micro. Strategy #1 Customer Survey Nigel Pendse 1, 901 Companies 58 Countries 17 Major Categories Feb 2008 Analyst Evaluation & Customer Survey Daan Van Beek Norman Manley 70 Evaluation Criteria Nov 2007 Micro. Strategy #1 Analyst Evaluation BI Platform Capabilities Rating Kurt Schlegel Bhavish Sood 12 BI Capabilities 220 Distinct Criteria April 2007 Micro. Strategy #1 Analyst Evaluation Cindi Howson Hands-on testing 100+ Criteria Tested May 2008 11 Micro. Strategy #1 CONFIDENTIAL Qlik. Tech #2 Oracle #3 Cognos #4 Board #5 SAS #6 Microsoft #7 Applix #8 Bus. Obj. #9 IBI #10 Spotfire #11 Applix #2 IBI #3 Microsoft AS #4 Hyperion #5 Microsoft RS #6 Cognos AS #7 Cognos RS #8 Bus. Obj. #9 SAP #10 B. O. Crystal #11 IBI #2 Oracle #3 SAS #4 Hyperion #5 Microsoft #6 Cognos #7 Bizzcore #8 Bus. Obj. #9 SAP #10 Actuate #11 Oracle #1 tie IBI #1 tie Cognos #4 SAP #5 Hyperion #6 Bus Obj. #7 Qlik. Tech #8 Panorama #8 Microsoft #10 SAS #11 Bus. Obj. #2 Cognos #3 tie SAS #3 tie Oracle #3 tie IBI #6 Microsoft #6 tie Qlik. Tech #8 The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

What Makes Micro. Strategy Architecture Different? Micro. Strategy is Based on Relational OLAP (ROLAP) Relational OLAP Product s Low Interactivity High Interactivity • Highest Data Scalability Low Analytics High Analytics ROLAP (High Interactivity with High Scalability) • Highest Performance at Scale • Sophisticated Analytics • Lowest Cost to Operate and Maintain (lowest TCO) • Ideal for Data Warehousing Relational Reporting Products Low User Scale Low Data Scale 12 Micro. Strategy delivers: • Highest User Scalability • Very Rapid Report Creation • Superior End-user Self-service High User Scale High Data Scale CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy is Used By Leading Companies Across All Industries for Their Most Demanding Business Intelligence Applications Retail • 7 of the Top 10 Global Retailers • 3 of Top 5 Global Food and Drug Stores Financial Services • 7 of Top 10 Global Commercial Banks • 4 of Top 5 Diversified FSI • 4 of Top 5 Global Insurers Pharmaceuticals • 9 of Top 10 Global Pharmaceutical Companies • 8 of the Top 10 Healthcare Companies Communications • 8 of Top 10 Global Telco Companies Manufacturing • 7 of Top 10 Global Manufacturing Companies Consumer Packaged Goods • 5 of Top 7 Global Consumer Packaged Goods Companies Governments • Covering Federal, State, and Local Government Entities Other Major Companies • Leading Internet, Travel and Transportation Companies 13 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy Customers in Retail Include: Micro. Strategy is Used at 7 of the Top 10 Global Retailers Micro. Strategy Supports over 300 Retail Companies Across 22 Countries • • • • • • 14 Aeropostale Ahold American Signature, Inc. Applebee's International Inc. Barnesandnoble. com Belk Borders Group, Inc. Charming Shoppes Circuit City Stores The Container Store Corporate Express CSK Auto Corporation Darden Restaurants David’s Bridal Dick's Sporting Goods e. Bay Eckerd Fnac Food Lion GUESS? , Inc. Hannaford Bros. Co. Hard Rock Cafe Harris Teeter • • • • • • Hudson's Bay Company KB Toys, Inc. Limited Brands Liz Claiborne Lowe's Companies, Inc. Mc. Donald’s Austria METRO Group Michaels Stores Micro Electronics Inc. Netflix O'Reilly Automotive Pacific Sunwear Petco Animal Supplies PF Chang's Priceline Raley's Sainsbury’s Shoppers Drug Mart Inc. Stage Stores Starbucks Corporation Victoria's Secret, Inc. Yahoo! Zavvi (Virgin Retail) CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy is the Global Standard in Retail High Data Scale Data scalability in the multi-terabyte range required by retail analysis is only possible with the Micro. Strategy ROLAP architecture Lowe’s Companies Hallmark Building Strong Revenues Supporting Multiple BI Applications at Scale Applications Operations Management, Merchandise Management, and Inventory Management, Supply Chain Management Deployment • Database: Teradata • DB Size: 20 Terabytes • Users: 3, 500 Active Employees and Vendors • Interface: Web, E-Mail • Architecture: Intranet, Extranet Lowe's is the second-largest home improvement retailer in the world. Lowe's employees from multiple business areas use Micro. Strategy to manage inventory, improve margins, review market specificity, and identify sales opportunities. High User Scale Deployment to 1, 000 s of users in distributed stores and to the external supply chain requires full-function web interface with no download. Deployment: Database: Teradata, Oracle Database Size: 2. 5+ TB Users: 1, 000 Interactive Users and 140 Power Desktop Users Based on previous successes, Hallmark is expanding its use of Business Intelligence and specifically Micro. Strategy into new areas of Financial and Retail Analysis. Corporate Express METRO Group 2007 TDWI Best Practices Award Winner in Predictive Analytics Improving Retail Business Processes with a Massive, Worldwide Solution Applications: Market Basket Analysis, Marketing Analysis, Predictive Analytics, Sales Analysis Applications Operations Management, Sales Analysis, Product Analysis, Supply Chain Management Deployment: • Database: Netezza • DB Size: 8 TB • Users: 10, 000+ • Architecture: Intranet, Extranet Deployment • Database: Teradata • DB Size: 36+ Terabytes • Users: 2, 500+ Users Corporate Express, a 2007 TDWI Best Practices Award Winner, is using its market basket application to track the baskets of all of its online customers, and can identify which SKUs are most profitable or poor performers when purchased in combinations. 15 Applications: Campaign Analysis, Consumer Transaction Analysis, Sales Analysis, Shipments / Invoices, Systems Management & Performance, Seasonal Inventory CONFIDENTIAL Sophisticated Analyses and Calculations Complex retail analysis such as market-basket is well supported by Micro. Strategy METRO supports numerous analytical applications and thousands of users, as well as applications that support operations across 28 countries. Through the application of BI, METRO has achieved improved promotion effectives, reduced advertising costs, and higher customer profitability and loyalty. The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. Complex Relationships Many-to-many relationships and nonaggregate metrics, essential for retail analysis are natively supported in Micro. Strategy

Micro. Strategy Customer Applications in Retail Category Management Assortment Optimization Category Contribution Category Scorecards Item Definitions Market Comparison Pricing Modules Role Analysis Season Changeover Share of Shelf SKU Rationalization Vendor Performance Merchandise Management Department Contribution In Stock % Inventory Turns Lineal Feet Mark Down % Pull-Through Reallocations Seasonal Buying Sell-Through Weeks of Supply Vendor Rationalization 16 Loss Prevention Backorders Cancels Distribution Shrink Hot Customer Hot Staff Hot Stores Markdowns Natural Losses Return Rates Shrink Analysis Vendor Rationalization Marketing Analysis Ad Blocks Channel Share Coupon Distribution End-Cap Efficiency Feature vs. Display Grand Openings Market Share Marketing Areas Price Points Promo Lift Seasonal Events Market Basket Attachment Rates Basket-Register Correlation Brand Switching Core Item Frequency Core Items Customer Loyalty Demographic Baskets In-Basket Price Items per Basket Revenue Contribution Shopper Penetration “As a result of using the Micro. Strategy platform, Lowe's is realizing significant benefits through improved merchandising decisions, more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers. " -Steve Stone Senior Vice President and Chief Information Officer , Lowe's Companies Store Operations Asset Turnover Comp Store Sales Competitor Stores Front Store Sales Inventory Turnover Labor Cost Analysis Reallocation / DSD Register Usage Analysis ROA Sales & Margin Sales / Square Foot CONFIDENTIAL “e. Bay selected Micro. Strategy because of its exceptional user scalability and its ability to support advanced reporting and analysis. Micro. Strategy also provides excellent query performance with our rapidly growing multi-terabyte data warehouse. ” -Brad Peterson CIO, e. Bay The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Key BI Characteristics: INDUSTRY: BUSINESS USERS: BI COMPONENTS: OPERATING ENV. : DATABASE: CUSTOMER SINCE: APPLICATIONS: Improving Sales through Improved Customer Service and Employee Satisfaction Retail; Grocery 12, 000+ ~15 Base Reports 16 CPUs at 750 MHz Moving from Teradata to HP Neo. View; 24+ TB 1999 Sales Performance Analysis Customer Satisfaction Analysis Mystery Shopper Reporting Employee Satisfaction Analysis Market Basket Analysis Category Management Business Use: • More than 12, 000 people in Sainsbury’s stores receive reports via e-mail every week that contain sales metrics, inventory metrics, and peer benchmark between like-stores • Store Managers are constantly challenged to refine their operations to improve their peer-wise rankings • Buyers and Merchandisers at Corporate HQ perform global category management, improving product mix and promotions Business Benefits: • By focusing on customer satisfaction, product availability, and employee satisfaction, Sainsbury’s marketplace image has been enhanced • Sainsbury’s profitability is higher than most competitors 17 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Key BI Characteristics: INDUSTRY: BUSINESS USERS: BI COMPONENTS: OPERATING ENV. : DATABASE: CUSTOMER SINCE: APPLICATIONS: Enhancing Profitability and Expanding the Business Through Optimized Inventory and Sales Analysis Retail 2, 000+ 33, 500 Reports; 19, 600 Business Metrics Windows 2000/2003 Oracle 9 i; 6+ TB 2002 Merchandise Analysis Transportation Management Warehouse Management Business Use: • Pet. Smart uses Micro. Strategy to manage daily operations at each of its stores across the United States. • Every day, Pet. Smart executives, regional managers, marketers, and inventory managers use Micro. Strategy dashboards to gauge the profitability of products and services and better manage inventory. • Pet. Smart has reduced stock-outs, enhanced oversight of store performance, and increased revenue from Pet. Smart’s services business. Business Benefits: • Upper management has easy, constant access to key sales metrics, leading to faster, more informed decisions • More efficient inventory control and management • Substantial business growth attributed to better decision making and insight 18 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Key BI Characteristics: INDUSTRY: BUSINESS USERS: OPERATING ENV. : DATABASE: CUSTOMER SINCE: APPLICATIONS: Applying BI to Many Aspects of the Business to Improve Profitability, Sales Performance, and Customer Experience Retail 10, 000 and growing Linux Netezza (8+ TB); Oracle 10 g (10+TB) 2005 Customer Retention Customer Extranet Market Basket Analysis Sales Analysis Revenue Forecasting Customer Profitability Analysis Business Use: • Micro. Strategy used to monitor and analyze business performance at the corporate and divisional levels • Corporate Express customers view purchase history and backlog using at-aglance dashboards and standard reports Business Benefits: • Using BI, Corporate Express has seen that the average order size doubles when the appropriate, complementary product is offered to a customer. • In June 2007, Corporate Express received the 2007 Best Practices Award for Predictive Analytics from The Data Warehousing Institute 19 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

DEMONSTRATION of Micro. Strategy Dynamic Dashboards 20 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Companies Replace Cognos Applications with Micro. Strategy Accumulated a Piecemeal Architecture IBM / Cognos Suffers Performance Problems at Scale Requires an Excessive Number of IT Staff and Servers • Micro. Strategy replaced 2, 000 Cognos users and became the enterprise BI standard • Cognos could not provide self-service end user reporting • Micro. Strategy reduced IT effort by 24 people, saving $2+ million per year Starbucks Corporation • Micro. Strategy replaced 1, 000 Cognos users, extending to 15, 000 over 3 years • Cognos platform was deemed not stable enough for enterprise-wide deployment • Cognos suffered performance problems, requiring ever more hardware to compensate • Micro. Strategy replaced 5, 200 Cognos users, extending to 30, 000 over 4 years • Cognos required an excessive number of “one-off” reports to be designed by IT • Micro. Strategy was able provide more robust end-to-end extranet security 21 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Companies Replace Microsoft BI Applications with Micro. Strategy Large Disparate Collection of Tools and Servers Microsoft / Pro. Clarity Programming-intensive that Requires a Large IT Staff Unproven for Enterprise Deployments • Defeated Microsoft for key extranet applications to more than 2, 000 insurance brokers • While Microsoft technology was low cost, it would require extensive IT effort • Micro. Strategy technology was judged to have superior analytic breadth, shorter development cycle time, and better integration with 3 rd party mapping technologies • Replaced 1, 000 Pro. Clarity users due to Microsoft’s lack of self-service • Microsoft could not provide the required user scalability and performance • Microsoft was too difficult to deploy, required too many IT personnel to administer • Micro. Strategy provided superior usability for the business end users • Micro. Strategy provided more comprehensive charting and dashboard functionality • Microsoft was more expensive than anticipated with a complex BI stack 22 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Companies Replace Business Objects Applications with Micro. Strategy Cannot Provide All Business Analytics SAP / Business Objects Has Performance Problems at Scale Accumulated a Piecemeal Architecture ® • Business Objects could no longer scale to the new Petabyte-levels in e. Bay’s Teradata DW • Bus Objects was experiencing increasing performance problems as it grew over 2, 500 users • e. Bay was able to reduce the number of report designs by 75% using Micro. Strategy • Business Objects was unable to prove that it could support Mc. Donald’s worldwide restaurant operations, including over 30, 000 stores and an expected 77, 000 queries per week • Mc. Donalds was able to implement a shared BI environment in which divisions could independently create their own reports in close coordination with enterprise-wide standards • Micro. Strategy replaced Business Objects on the desks of over 1, 750 La Poste employees • La Poste users received a superior user interface and easier self-service with Micro. Strategy • La Poste was able to redeploy IT staff because fewer were required with Micro. Strategy 23 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Companies Replace Oracle BI Applications with Micro. Strategy Oracle / Siebel / Hyperion Piecemeal Architecture With Difficult Migrations Ahead Requires Excessive IT Resources to Create Reports and to Administer Unproven for Large User Populations and Large Data Volumes • Chose Micro. Strategy over Oracle for an enterprise-wide deployment of 7, 000 users • Oracle could not provide a full range of BI functionality from a single Web interface • Micro. Strategy provided a self-service enterprise-scale solution with lowest TCO • Micro. Strategy chosen as corporate standard, with initial rollout to 3, 700 users • Micro. Strategy self-service offered a 10 x reduction in reports compared to Oracle • Micro. Strategy’s centralized administration minimized the amount IT resource needed • Chose Micro. Strategy over Oracle for a 6, 000 user installation and as the enterprise standard • Sherwin Williams needed a technology that has been thoroughly field proven for a broad range of possible future needs and thus would require the least amount of expertise and effort 24 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Let us show you what Micro. Strategy can do for you SEE MORE LEARN MORE TRY IT 25 q q q Receive a detailed technical briefing and demonstration from a Sales Engineer q q q q Get a set of Industry Case Studies q q q Attend a free hands-on class that provides an “Introduction to BI” with Micro. Strategy Speak directly to some existing Micro. Strategy customers Attend a Micro. Strategy Symposium near you Speak to an Industry Analyst Get a set Analyst Summaries of BI Technologies Get the whitepaper on the “Open Systems Advantage” Get our whitepaper that compares Micro. Strategy to other BI technologies Get our whitepaper on “Minimizing Total Cost of Ownership of BI” Get a copy of the “Micro. Strategy Architecture” book Conduct a proof-of-concept using your data delivered through Micro. Strategy BI Download the Evaluation Edition of the Micro. Strategy software CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Extra Slides 26 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy Supports All 5 Styles of BI from a Single Organic Architecture Desktop Browser s Portals Mobile Office e-Mail Unified UI Alerts & Proactive Notification Advanced Analysis & Ad-hoc OLAP Reporting Scorecards & Dashboards UNIFIED WEB INTERFACE All 5 Styles of BI Plug-n-Play Modules Integrated Backplane Services Oriented Architecture Unified Business Model All Data Sources 27 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy 8 - Product Architecture Alerting & Proactive Notification Interactive Reporting, Analysis, Scorecards & Dashboards Design & Administration Web Browsers Microsoft Office RIM Blackberry Micro. Strategy Office Micro. Strategy Mobile Web Services Portals Micro. Strategy Desktop E-Mail File Servers Printers Micro. Strategy Architect Integrity Manager Micro. Strategy Narrowcast Server Micro. Strategy Web Object Manager Command Manager Micro. Strategy Intelligence Server Micro. Strategy Report Services Micro. Strategy Clustering Option Enterprise Manager Micro. Strategy SDK Relational Data Warehouses Ø Micro. Strategy BIDK Ø Ø Ø 28 Micro. Strategy OLAP Services Oracle DB 2 SQL Server Sybase Ø Ø Teradata Informix Non. Stop Netezza CONFIDENTIAL Operational DBs and Non-Relational Data (Excel, CSV, ERP) The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. Cube Databases Ø Ø Ø SAP BW Hyperion Essbase Microsoft AS

BI Product Survey: Evaluation and Survey Conducted by Passioned International, a Leading BI Analyst Firm in the Netherlands 29 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Gartner BI Platform Capability Evaluation: Comprehensive, Point-by-point Evaluation of all Major BI Products 30 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

The BI Scorecard: Comprehensive Hands-on Evaluation of BI Products by Cindi Howson, Author, Industry Analyst, and President of ASK 31 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy Customers Have Many BI Applications and Thousands of Users, Often on a Single, Shared Instance of Micro. Strategy 32 36 Applications 2, 000 Users 17 Applications 3, 500 Users 20 Applications 3, 000 Users >20 Applications 2, 500 Users 28 Applications 20, 000 Users 18 Applications 4, 500 Users 30 Applications 10, 000 Users 35 Applications 30, 000 Users 30 Applications 1, 700 Users CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Micro. Strategy Customers Come from Every Industry, Because Every Industry Has Leaders with Enterprise BI Strategies 33 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Mid-Size Companies in Every Industry Choose Micro. Strategy for their BI Applications Retail • Two-Thirds of all the Retailers in FORTUNE’s Global 500 • 3 of Top 5 Global Food and Drug Stores Financial Services • 4 of Top 5 Diversified FSI • 7 of Top 10 Global Commercial Banks • 4 of Top 5 Global Insurers Information, Media, Tech • 7 of Top 7 Global Media Companies • Major Information Providers Pharma / Healthcare • 9 of Top 10 Global Pharmaceutical Companies • 8 of Top 10 Healthcare Companies Other Industries • Other Leading Global Companies Micro. Strategy’s BI Platform provides the integrated infrastructure to support the unique requirements of every industry – with an easy-to-use Web interface and centralized administration. 34 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

The Most Recent Analyst Evaluations and Customer Surveys All Show that Micro. Strategy is the Best Overall BI Technology BI Platforms User Survey Magic Quadrant Customer Survey James Richardson Details 367 organizations’ perceptions of the relative strengths of their installed BI platform functionality across 12 core BI capabilities intended to help BI evaluators match their requirements to the relative profiles of available BI platforms. Updated March 2008 The BI Survey Nigel Pendse The world's largest independent survey of BI and Performance Management users with over 1, 900 respondents across 58 countries. Provides insights into actual BI implementation experiences as well as the usage patterns and technical characteristics of BI products. Published Feb 2008 The Business Intelligence Product Survey 2007 Daan Van Beek, Norman Manley The leading Dutch research and consultancy group surveyed the BI market evaluating major BI vendors across more than 70 detailed BI criteria including usability, functionality and security. Published Nov 20007. Business Intelligence Platform Capability Matrix BI Platform Capabilities Rating Kurt Schlegel, Bhavish Sood Gartner defines the 12 core BI platform capabilities with 220 distinct criteria and evaluates BI platform products based on each. Updated April 2007 The BIScorecard Summary Cindi Howson’s hands-on product rating review that grades leading BI vendors across seven major functional areas and over 100 detailed criteria. Updated May 2008 35 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Extra Caselets 36 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Key BI Characteristics: INDUSTRY: BUSINESS USERS: BI COMPONENTS: OPERATING ENV. : DATABASE: CUSTOMER SINCE: APPLICATIONS: Retail 425+ 500 Reports/month; 1, 120 Total Metrics Windows 2000 Oracle 9; 11+ TB 2001 Retail Cost Analysis & Inventory Planning Store Performance Analysis Asset Protection & Loss Prevention Business Use: Analyzing Brand Costs and Sales Trends to Optimize Retail Purchasing and Enhance Revenue • Planners, Merchandise Managers, and Buyers analyze Cost of Goods Sold (COGS) and Gross Margin to optimize merchandise purchasing, inventory allocation, and distribution • Track and monitor retail sales at the store and product SKU levels, across all brands • Analyze asset protection and loss prevention across the entire enterprise Business Benefits: • Foot Locker is improving merchandise purchasing and inventory management by analyzing costs, sales forecasts, trends, and performance across each of its brands • Easy access to reliable data is enabling Foot Locker to detect issues earlier and make informed business decisions every day. 37 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Key BI Characteristics: INDUSTRY: BUSINESS USERS: BI COMPONENTS: DATABASE: CUSTOMER SINCE: APPLICATIONS: Consumer Packaged Goods; Retail 100+ 600+ Base Reports Oracle 10 g; 1+ TB 2000 Retail Sales Analysis Accessory Product Analysis Wholesale Sales Analysis Business Use: Gaining Valuable Insight into Retail Sales Trends and Performance • Guess? , Inc. uses Micro. Strategy to more easily and efficiently manage its day-to-day operations and analyze its retail sales, purchase orders, and inventory • Executive, Finance, and Store Operations departments manage day-to-day operations by analyzing sales trends, comparative sales, and profit margins • Retail Buying Office researches historical trends and manages inventory, sales, and open orders to optimize buying plans and inventory allocation Business Benefits: • The easy-to-use Micro. Strategy ad-hoc environment is allowing employees to stay up-to-date on inventory and sales trends, leading to better business decisions across the enterprise • Executives can obtain an at-a-glance view of sales trends and key performance indicators • End users are benefiting from faster, more intuitive analytical reporting 38 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Key BI Characteristics: INDUSTRY: BUSINESS USERS: OPERATING ENV. : DATABASE: CUSTOMER SINCE: APPLICATIONS: Consumer Packaged Goods; Retail 1, 100+ Windows 2000 Teradata, Oracle; 2. 5+ TB 2001 Corporate Store Dashboard Retail Merchandising Inventory Analysis Product Mix Analysis Campaign Analysis Consumer Transaction Analysis Sales Analytics Business Use: Deploying Multiple BI Applications to Allow Analysis at all Levels of the Business • Executives can regularly monitor a dashboard containing overall store performance metrics including total sales, comp stores, retail inventory, gross margins, SKU velocity, SKY efficiency • Merchandising managers view reports containing sales reports of top 50 products by time period (this year vs. last year) as well as revenue, inventory, margin, and total units Business Benefits: • “We use the Corporate Store Dashboard to run our business. ” • Managers have better access to inventory planning by understanding the total company contribution • All users can “get to the answers faster” 39 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Key BI Characteristics: INDUSTRY: BUSINESS USERS: DATABASE: CUSTOMER SINCE: APPLICATIONS: Retail 15, 000+ IBM DB 2; 54+ TB 2006 Vendor Sales Performance Supply Chain Analysis Store Sales Analysis Customer Analysis Expense Management Business Use: Providing Store Managers and Suppliers with Key Sales and Supply Chain Information • This Retail customer uses Micro. Strategy to maximize revenue and enhance its relationships with the many vendors that supply products to stores • Vendors, Store Managers, and others access Micro. Strategy reports via an extranet portal to gain insight and make more informed decisions on product promotions, positioning, and supply chain optimization • Store Managers monitor store sales performance on and make adjustments as necessary Business Benefits: • Store Managers are able to better gauge store performance and make improvements • Vendors have more insight into product performance and supply chain • Vendors can enhance profitability by identifying under-performing products and developing promotions 40 CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To Micro. Strategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Micro. Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.