Business Idea Presentation Template 1 Content n n

Business Idea Presentation Template 1

Content n n n n Introduction Background Objectives Project/Product/Solution Technology Architecture Intellectual Property Market Needs Customer Value Proposition (CVP) Competitiveness Unfair Advantage Marketing Strategies The 4 Ps of Marketing Business Model Summary – Call to Action 2

Introduction n Title of the Project Introduce Yourself Introduce Management Team n n n Include key personnel Emphasise directly related expertise and experience Organisation Chart 3

Background n n n State project / product / solution background State project stage – idea / proof of concept / prototype / product or solution Key sponsors [if any, and state type] 4

Objectives n State the objectives of the project / product / solution 5

Project / Product / Solution n Describe project / product / solution Describe key features / uniqueness Describe key benefits to customer 6

Technology Architecture n n n n Technology (ies) need Platform How? Software Communications Data Middleware Including … n n Technology partners Support structure Use of IP, licensing SLAs 7

Intellectual Property n Protecting IP n n Patent, copy right, trademark, secret? How do you intend to profit from IP n n n Retain and use License Sell 8

Market Needs n n n n Is there a market for the project / product / solution? Breakthrough / killer application / improvement of product? New innovative idea? Replacement? Cost Advantage? Niche? Describe the general business outlook [this will demonstrate that you are in tune with the market] n Market research data / statistics conducted or references 9

Customer Value Proposition (CVP) n n n Customer’s problem / want / need How customer satisfaction will be met Why customer will be compelled to buy from you Equalise the value / price equation CVP examples: n n Small corner shop – small selection of goods, convenient location, convenient opening times, local friendly & personal service IT company – cost efficiency, robustness, secure, speed 10

Competitiveness n Identify project / product / solution competitive advantage vs n n Direct competitors Indirect competitors Identify project barriers vs competitors Demonstrate your ability to maintain a Sustainable Competitive Advantage n n Superior value … that … Endures over time? 11

Unfair Advantage n n Your unfair advantage(s) Why & how? Competitive strategy Examples of unfair advantage n Ikea n n Stylish quality furniture, unique and fun buying experience, knockdown format, affordable Dell n Uses leading-edge, supply chain management, realtime inventory (zero obsolescence), customisation, passes efficiency and cost reductions to clients 12

Marketing Strategies n n n Market segmentation Market research Go-To-Market Strategy Marketing plan - Advertising & Promotions ( A & P) - Collaterals - Distributorships - Partnerships - Direct Sales A signed contract will be a strong selling point Marketing personnel – key – hire if need be 13

The 4 Ps Of Marketing n n Product – properties of your product Price – right price & value Place - availability Promotion – informing and creating an interest in customers in a way they understand 14

Business Model n How does the business make money? n n n n Direct sales? Lease? Subscriptions? Build & Transfer? BOT? Build, Operate Maintenance? Etc … How do you compensate your channels? n n n Commission? Mark-up? Maintenance? Etc … 15

Summary - Call To Action n n Re-state your needs / requirements to commercialise idea Acknowledge / thank for input 16