BUSINESS ETHICS INTRODUCTION TO BUSINESS AND MARKETING BUSINESS
BUSINESS ETHICS INTRODUCTION TO BUSINESS AND MARKETING
BUSINESS ETHICS For there is nothing hidden that will not be disclosed… Luke 8: 17 SECTION 1 INTRODUCTION
BUSINESS ETHICS What Have We Learned? 1. There were actually not one, but two companies involved in this scandal. Who were they? 2. Why do you think Arthur Andersen helped Enron hide its illegal activities instead of doing its job properly and speaking against it? 3. Do you think the court made a fair decision? 4. What happened to hundreds of people who worked for Arthur Andersen, and had absolutely no involvement in the illegal activity? SECTION 1 INTRODUCTION
BUSINESS ETHICS How Does It Relate? The overall goal of business is to make your company ______. You do that through effective _______ and _______. But is it ever proper to ____ ___ ___ in the process? SECTION 1 INTRODUCTION
BUSINESS ETHICS How Does It Relate? The overall goal of business is to make your company profitable. You do that through effective _______ and _______. But is it ever proper to ____ ___ ___ in the process? SECTION 1 INTRODUCTION
BUSINESS ETHICS How Does It Relate? The overall goal of business is to make your company profitable. You do that through effective management and marketing. But is it ever proper to ____ ___ ___ in the process? SECTION 1 INTRODUCTION
BUSINESS ETHICS How Does It Relate? The overall goal of business is to make your company profitable. You do that through effective management and marketing. But is it ever proper to break the rules or laws in the process? SECTION 1 INTRODUCTION
BUSINESS ETHICS Important Terminology ETHICS. . Formal definition: system of moral principles; rules of conduct. Informal definition: the way we think people should act SECTION 1 INTRODUCTION
BUSINESS ETHICS Important Terminology ETHICS. . . SECTION 1 INTRODUCTION
BUSINESS ETHICS What Is The Difference? Ethics involves doing the right thing in an area that is not addressed by law. SECTION 1 INTRODUCTION
BUSINESS ETHICS Important Terminology LAWS. . Formal definition: principles and regulations established in a community by some authority and applicable to its people. Informal definition: rules enforced by the government; punishable by jail time or fine SECTION 1 INTRODUCTION
BUSINESS ETHICS Ethics VS Law . . . SECTION 1 INTRODUCTION
BUSINESS ETHICS Important Terminology CODE OF ETHICS. . Formal definition: a system of values by which each and every member of a particular group abides Example: Hippocratic Oath SECTION 1 INTRODUCTION
BUSINESS ETHICS The Basis of Ethics On What Are Ethics Often Based? • • • Religious Beliefs Teaching of Parents Cultural Norms (What Will Others Think? ) What Will Do The Most Good? What Feels Right? SECTION 1 INTRODUCTION
BUSINESS ETHICS Important Terminology ETHICAL DILEMMA. . informal definition: when the answer is not “black and white” (obvious); when it is hard to know what is truly the right thing to do. EXAMPLES: . SECTION 1 INTRODUCTION
BUSINESS ETHICS Ethical Dilemma - The Results Often, we really do know the right thing to do, but would rather not do it. So we rationalize our way out. SECTION 1 INTRODUCTION
BUSINESS ETHICS Important Terminology RATIONALIZE. . Formal definition: to ascribe one’s acts or opinions to causes that superficially seem reasonable and valid, but are actually unrelated to the true causes Informal definition: to make up your own false reason why it’s OK to do something SECTION 1 INTRODUCTION
BUSINESS ETHICS The Basis of Ethics Reasons That People Rationalize • • • Laziness Greed To Get Even Confusion Power Complacency SECTION 1 INTRODUCTION
BUSINESS ETHICS Back Where We Began… SECTION 1 INTRODUCTION
BUSINESS ETHICS Homework Write a one-page informal essay about an ethical issue you have either personally handled or seen another person handle. 1. What was the issue? (one paragraph) 2. How was it handled? (one paragraph) 3. What was the outcome? (one paragraph) SECTION 1 INTRODUCTION
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