BUSINESS ENVIRONMENT E CONTENT MATERIAL Bdu syllabus UNIT

BUSINESS ENVIRONMENT E – CONTENT MATERIAL

Bdu - syllabus UNIT I : BUSINESS – SCOPE – CHARACTERSTICS GOALS – CRITICISMS – BUSINESS ENVIRONMENT – OBJECTIVES AND TYPES UNIT II : ECONOMIC ENVIROMENT – CONCEPTS – FACTORS – BASIC ECONOMIC SYSTEM – ECONOMIC PLANNING – PRIVATIZATION – NATURE AND OBJECTIVES UNIT III : POLITICAL ENVIRONMENT – POLITICAL INSTITUTIONS – LEGISLATURE, EXECUTIVES AND JUDICIARY - GOVERNMENT IN BUSINESS – REGULATORY, INTERVENTION AND PARTICIPATORY ROLES UNIT IV : FINANCIAL ENVIRONMENT – FINANCIAL SYSTEM – RBI – COMMERCIAL BANKS – INTERNATIONAL ECONOMIC INSTITUTION – WORLD BANK – IMF- WTO UNIT V : SOCIAL AND CULTUREAL ENVIRONMENT – IMPACT OF CULTURE ON BUSINESS – PEOPLES ATTITUDE TO BUSINESS AND WORK – BUSINESS AND SOCIETY – SOCIAL RESPONSIBILITY OF BUSINESS - CSR

NAME : B. MENAKA DESIGNATION : ASSISTANT PROFESSOR COLLEGE : AIMAN COLLEGE OF ARTS & SCIENCE FOR WOMEN, TRICHY. CLASS : I BBA SEMESTER : II SUBJECT : BUSINESS ENVIRONMENT SUBJECT CODE : 16 ACBB 2

CHARACTERSTICS OF BUSINESS ENVIRONMENT • Totality of external forces. • Specific and general forces. • Inter-relatedness: • Dynamic nature • Uncertainty • Complexity • Relativity

TYPES OF BUSINESS ENVIRONMENT

OBJECTIVE OF BUSINESS ENVIRONMENT • 1. ECONOMIC OBJECTIVES • 2. SOCIAL OBJECTIVES • 3. HUMAN OBJECTIVES • 4. NATIONAL OBJECTIVES

Economic environment

Economic system

economic planning

PRIVITAZATION MEANING

Objectives of privatisation To improve the operational efficiency of Public Enterprises. To develop competitive efficiency in the industries. To generate resources for a deficit budget. For the globalization of domestic Industries. To invite foreign capital. To earn foreign currency through export promotion. To exploit the natural resources of the country with efficiency To emerge wide public ownership on the economic resources of the company country. • To create an environment for rapid industrialization. • Accord priority to the Welfare activities by the government • •

Meaning of political environment

LEGISLATURE

GOVERNMENT IN BUSINESS

Financial enviroment

SOCIAL CULTURAL ENVIRONMENT

SOCIAL RESPONSIBILITY OF BUSINESS

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