Business Environment Canvas Presenter PRESENTER TITLE Date Business

Business Environment Canvas Presenter PRESENTER TITLE Date

Business Environment Canvas: Definition A business environment canvas is a tool that is used to understand the internal and external factors that influence a business. 2

Business Environment Canvas: Template Key Trends Macroeconomic Forces Industry Forces Market Forces Source: Strategyzer. com 3

Business Environment Canvas: Key Considerations Key Trends Macroeconomic Forces § Societal and cultural trends § Global market conditions § Socioeconomic trends § Economic infrastructure § Regulatory trends § Capital markets § Technology trends § Commodities and other resources Market Forces Industry Forces § Suppliers and other value chain actors § Market segments § Competitors § Market issues § Stakeholders § Needs and demands § New entrants § Revenue attractiveness § Substitute products and services § Switching costs Source: Strategyzer. com 4

Business Environment Canvas: Example Key Trends Macroeconomic Forces § Growing middle class in emerging markets § Consumer income rising § New regulations on healthcare § Funding from venture capital available § Culture of skepticism toward healthcare system § Interest rates low Market Forces Industry Forces § Three main competitors focusing on markets in US and Europe § Smaller competitors in emerging markets § Two new entrants focusing on different customer segments § New technology could be substitute product § Main stakeholders include § Market saturation in many European countries § Emerging markets becoming more important § Large market segment – mass market § Unsatisfied healthcare needs in emerging markets Source: Strategyzer. com 5

Business Environment Canvas: Definition A business environment canvas is a tool that is used to understand the internal and external factors that influence a business. +1 415 -814 -1387 sales@brightidea. com www. brightidea. com