Business Consulting Services POSCO No part of it

Business Consulting Services POSCO 전사적 혁신 사례 No part of it may be circulated, quoted, or reproduced for distribution outside Hyundai Motors Co. , Ltd. . without prior written approval from IBM BCS © 2003 IBM BCS

Business Consulting Services 1998년의 POSCO: 변화가 필요했나? 4, 099 (mil. ton) 전사적 혁신 추진 (1998. 12) 35 3, 168 30 2, 899 2, 800만톤 2, 810 3, 298 2, 662 NSC 25 2, 773 2, 557 20 2, 321 2, 100만톤 (광양 4기 준공, ’ 92. 10) 15 10 910만톤 (포항 4기 준공, ’ 83. 5) POSCO 설립 5 (1968. 4) 민영화 (2000. 10) 103만톤 (’ 73. 7) 0 68 2 70 72 74 76 Services On Demand 78 80 82 84 86 88 90 92 94 96 98 2000 © 2003 IBM BCS

Business Consulting Services Burning Platform # 1 § 제품 및 제조 능력 진단 결과 Manufacturing Excellence (생산성 / 원가) 5 • Manufacturing Excellence는 4. 3 세계 최고 수준 3 • Customer Intimacy 개선 필요 0 2. 7 5 3. 75 Customer Intimacy Product Leadership (고객의 Needs 충족) (첨단제품과 서비스 선점) [ POSCO 전임원/부실장 토론결과 ] 5 Services On Demand © 2003 IBM BCS

Business Consulting Services Burning Platform #3 § IT의 수준 진단 결과 글로벌 표준 vs. POSCO의 IT 경영 전략 IT 인프라의 유연성 (openness) 전사적 통합 전사적 표준화 (아키텍쳐의 개방성) 정보의 접근성 및 정확성 전사적 운영 Global Standard 7 Services On Demand © 2003 IBM BCS

Business Consulting Services PI란? Process Innovation v 업무 혁신 (Business Process Reengineering) v 프로세스 개선과 연계된 IT 구현 PI? OR Performance Improvement v 성과 향상을 위한 프로세스, IT, 사람, 조직의 혁신 v 전략과 연계된 실행차원의 전사적 경영혁신 10 Services On Demand © 2003 IBM BCS

Business Consulting Services 전략적 경영계획을 지원하는 전사적 아키텍쳐 CRM 재무 및 원가 Corporate Performance Management Stakeholder Relationship Management Costing Develop & Counsel Reward & Retain Manage Information Redeploy & Retire Maintenance Order Management Budgeting Planning & Policy Integrated maintenance Planning e-Procurement Production Management Source & Select Maintenance Order Scheduling 전략적 분석 경 영 전 략 적계 획 Horizontal Integration Inventory & Logistics Management Customer Service Mgt Data Warehouse Purchasing Mgt Order Management HRM 설비 Strategic Procurement Order Scheduling 구매 Logistics & Distribution 일 상 업 무 New Product & Demand Development Customer Info. Mgt Integrated Supply Chain Planning Vertical Integration Multi-Channel Management 관 리 적 Customer Management 전 략 적 고객 충족 General Accounting Treasury Enterprise Application Integration/Enterprise Information Portal/Data Dictionary/Purchasing Item Standardization Legend 23 ERP APS Services On Demand Custom Development 3 rd Party Manual Gap : not met big medium small no gap © 2003 IBM BCS

Business Consulting Services 사례 6: 전사적 혁신과 조직변화 § 조직의 변화가 수반되지 않는 혁신은…… NP + OO = EOO New Process 24 Services On Demand Old Organization Expensive Old Organization © 2003 IBM BCS

Business Consulting Services PI 적용 솔루션 Corporate Value Strategic Analytics Strategic Planning & Simulation Corporate Performance Management Stakeholder Relationship Management Data Warehouse Customer Relationship Management Customer Fulfillment Management Procurement (SRM, e-Procurement) Maintenance Human Relationship Management Financial & Cost Management Enterprise Application Integration/Enterprise Information Portal Standardization Organizational Design/ Change Management 6 Sigma 30 Services On Demand © 2003 IBM BCS

Business Consulting Services 적중율 목표 : 95% q 생산 기한일 달성율 추이 (%) 100 ● 93. 0 91. 8 ● ● 50. 4 50 ’ 01. 5월 6월 34 14일 기준 (열연) 30일 기준 (열연) 7월 Services On Demand ● 68. 2 8월 ● 85. 2 9월 ● 91. 5 10월 ● 94. 3 11월 ● 94. 5 ● 94. 9 ● 94. 8 12월 ’ 02. 1월 2월 ● 95. 8 3월 ● 96. 9 4/16 © 2003 IBM BCS

Business Consulting Services 감사합니다 No part of it may be circulated, quoted, or reproduced for distribution outside Hyundai Motors Co. , Ltd. . without prior written approval from IBM BCS © 2003 IBM BCS