Business Communication What is Business Communication Business communication

Business Communication

What is Business Communication? Business communication is the giving and receiving of feedback between individuals and/or groups for the purpose of exchanging information and altering or enhancing performance.

Challenges of Business Communication Globalization and Diversity Value of Information Pervasiveness Organizational of Technology Evolution Reliance on Teamwork

�Choice ◦ ◦ ◦ of Medium affected by: Need for record Direction of the information flow Number of people to be reached Confidentiality Nature of the information – length, complexity, speed of transfer ◦ Cost of the medium

Try this As a member of the public relations department, what medium would you recommend using to inform the local community that your toxic-waste cleanup program has been successful?

Try this What medium would you use for: � 5 members of a team of 15 people in the distribution section of a business have to be made redundant.

Let’s discuss ! Considering how fast and easy it is, should e-mail replace meetings and other face-toface communication in your company? Why or why not?

Relating to the Audience “You” Attitude Positive Tone Credibility Polite Treatment Bias-Free Language Corporate Image

Role of ICT �ICT has brought many advantages but also has its limitations: ◦ It enables speedy communication ◦ It can be cheap and save on costs (e. g. videoconferencing) ◦ It can be expensive in hardware requirements ◦ It can seem impersonal ◦ It can be abused

Effective Business Messages Purposeful Audience-Centered Concise