Business Communication Today Fourteenth Edition Chapter 17 Enhancing
Business Communication Today Fourteenth Edition Chapter 17 Enhancing Presentations with Slides and Other Visuals Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Learning Objectives (1 of 2) 17. 1 Explain the role of visuals in business presentations, and list the types of visuals commonly used. 17. 2 Explain the difference between structured and free-form slides, and suggest when each design strategy is more appropriate. 17. 3 Outline the decisions involved in using a key visual and selecting color, artwork, and typefaces to create effective slide designs. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Learning Objectives (2 of 2) 17. 4 Explain how to create effective slide content. 17. 5 Explain the role of navigation slides, support slides, and handouts. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Planning Your Presentation Visuals • LO 17. 1 Explain the role of visuals in business presentations and list the types of visuals commonly used. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Selecting the Type of Visuals to Use • Prezis • Slides • Overhead Transparencies • Chalkboards and Whiteboards • Flip Charts • Other Visuals Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Verifying Your Design Plans • Review the Plan • Check Presentation Style • Double-Check Cultural Assumptions • Keep It Simple • Use Your Time Wisely Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Choosing Structured or Free-Form Slides • LO 17. 2 Explain the difference between structured and free-form slides, and suggest when each design strategy is more appropriate. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Structured Slides Advantages Disadvantages Easy to Create Text-Heavy Slides Templates Available Repetitive Appearance Complex Ideas Audience Response Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Designing Effective Slides • LO 17. 3 Outline the decisions involved in using a key visual and selecting color, artwork, and typefaces to create effective slide designs. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Ineffective Slide Design (1 of 2) • Lack of Awareness • Inadequate Training • Schedule Pressures • Habitual Responses • Slideument Hybrids Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Designing Slides Around a Key Visual • Structuring • Organizing • Explaining Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Ineffective Slide Design (2 of 2) • Color • Artwork • Typefaces and Type Styles Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Maintaining Design Consistency Slide Masters Predefined Layouts Color Choices Titles Font Styles Graphic Art Design Elements Bulleted Text Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Creating Effective Slide Content • LO 17. 4 Explain how to create effective slide content. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Writing Readable Content (1 of 2) • Limit Each Slide to One Thought, Concept, or Idea • Limit Text Content to Four or Five Lines with Four or Five Words per Line • Don’t Show a Large Number of Text-Heavy Slides in a Row • Write Short, Bulleted Phrases Rather Than Long Sentences • Use Sentences Only When You Need to Share a Quotation or The Like Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Writing Readable Content (2 of 2) • Phrase List Items in Parallel Grammatical Form • Use the Active Voice • Include Short, Informative Titles • Use Visuals to Convey the Bulk of Information Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Creating Charts and Tables for Slides • Reduce the Detail • Simplify • Shorten Numbers • Limit Data • Highlight Key Points • Adjust Size and Design Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Adding Animation and Multimedia • Four Categories of Animation and Special Effects: – Functional Animation – Transitions and Builds – Hyperlinks – Multimedia Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Integrating Mobile Devices in Presentations • Eliminate Projection System • Use Slide Broadcast Systems • Send via Subscription Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Completing Slides and Support Materials • LO 17. 5 Explain the role of navigation slides, support slides, and handouts. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Reviewing the Slides (1 of 2) • Readable • Consistent • Simple • Audience-Centered Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Reviewing the Slides (2 of 2) • Clear • Concise and Grammatically Correct • Focused • Fully Operational Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Creating Navigation and Support Slides Title Slides Agenda and Program Navigation Slides Details First Impression Communicate Agenda Guide Audience Through Your Outline Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Creating Effective Handouts • Good Content Recommendations: – Charts or Diagrams – Articles and Technical Papers – Case Studies – Recommended Resources – Copies of Presentation Slides Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Distributing the Handouts • Timing • Nature of Content • Personal Preference Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
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