Business Communication CP 2022 Lecture 10 CP 2022

Business Communication CP 2022 - Lecture 10 CP 2022 - Multimedia Internet Communication

Overview n How computers and communication systems (ICT) integrate n n information processing, storage and transmission using n different media types in a business context CP 2022 - Multimedia Internet Communication 2

Need for Communications n n n Worldwide business communications forms an interlinked network of companies and organisations The global supply chain Survival and growth is made possible by complex interaction n between people and computers both n n inside companies and between different companies CP 2022 - Multimedia Internet Communication 3

Infrastructures n n All forms of communication require some kind of infrastructure Virtually every type of business (whatever size) needs access to the telephone n n Growth of mobile phones has created new ways of working Most companies/organisations use a range of communications types CP 2022 - Multimedia Internet Communication 4

Communication types in business Types of communication in business face to face discussion phone n letter, memo, reports, etc n telex (decreasing) n video, CD-ROM/DVD and now n electronic mail, video conferencing, internet advertising and multimedia networking CP 2022 - Multimedia Internet Communication 5

Business Sizes and types n n n Self employed -> multinational corporations Specialised / wider scope Sectors: Manufacturing, Retail, Banking and finance, Distribution etc. All transact business between themselves and customers/suppliers (the supply chain) ICT used to communicate orders, messages, ‘money’, etc CP 2022 - Multimedia Internet Communication 6

Impact of Technology n n n Telephone - significant, almost impossible to run business without one! ‘Newer technology’ – has had less time to make impact Fax was important for transfer of text/diagrams and signed documents n n Email now more prominent Computerised information systems are vital to most organisations n (and many individuals!) CP 2022 - Multimedia Internet Communication 7

Impact of Technology n n n Short step: from computers to store/process information …. . to … computers as communications interface to transact business Email use has increased EDI (Electronic Data interchange) use is widespread (e. g. automotive/retail industry) Internet shopping/trading has become common place Marketing and information searching - explosion on web CP 2022 - Multimedia Internet Communication 8

Types of information transmitted n n n Computer based communications cater for most types of information transfer text, structured (e. g. database), images, audio (sounds +voice), video conferencing multimedia - combines advantages of various types n presentations, advertising etc CP 2022 - Multimedia Internet Communication 9

Example types of information n Text n n Structured info n n Training material, downloaded and streamed music Image n n Orders (EDI), database of products Audio n n Email letters, advertising, reports Pictures in advertising literature, catalogues Video n Training material, downloaded films and streamed events (product launch) CP 2022 - Multimedia Internet Communication 10

Example – Web information n 3 LIGHT FITTING. Brass effect 3 light fitting with white glass dish shades. Height 25. 5 cm, spread 46 cm. Max 60 watt. 3 x golf ball bulb BC. Cat. No 123/2345. CP 2022 - Multimedia Internet Communication 11

The Information Society – The Future? n Progress (? ) towards a society that is centred around use + trade of information n n the ‘virtual enterprise’ is made possible with multimedia communications technology n n n Embedding the use of information in everyday life No need for physical presence in order to operate Faster access to the Internet will help effectiveness/demand or create more problems Important social/regulatory problems need resolving (read Sloane 2005, Chapter 7 and 11) CP 2022 - Multimedia Internet Communication 12

Teleworking n n n “The ability to work from remote location (e. g. home) using telecommunications links” based around ‘information processing workers’ modems, broadband, MM equipment careful planning to ensure appropriate equipment, environment, security/access, and support positive/negative effects CP 2022 - Multimedia Internet Communication 13

Teleworking effects Positive Negative Higher efficiency Less commuting Reduced work stress Less expenditure on transport More time freedom Able to work anywhere Able to tune work environment Less f 2 f contact Social isolation Increased home stress More expenditure on heating etc No clear home/work divide Need to provide space to work Difficult to tune into corporate ethos (Sloane 2005) p. 170 CP 2022 - Multimedia Internet Communication 14

Some examples of websites n Range of online shopping n n Information providers n n www. amazon. co. uk web only www. argos. co. uk web and catalogue shops www. hmv. co. uk web and traditional shops www. ieee. org - publication of standards and research articles (purchase and download) Manufacturers n www. philips. co. uk - Details of new products and support updates including old products CP 2022 - Multimedia Internet Communication 15

More example sites n n www. bizwiz. com The Access Business Online system has 300, 000 registered participating companies 186 industry types services to provide information, communication, and transaction capabilities. n n n Sales, Marketing, Finance, Purchasing, PR, IT Human Resources, Distribution, Research, Credit & Collections, Accounting, Legal, Business Development, Manufacturing & Engineering, Travel, Security, Web Management, Investor Relations Customer Relations, General & Administrative CP 2022 - Multimedia Internet Communication 16

Summary n n n Businesses increasing reliance on the Web and internet Communication, promotion, advertising New opportunities (e-business) n n Supplement to f 2 f or replacement Likely to increase further with greater use of multimedia information CP 2022 - Multimedia Internet Communication 17