Business Case Presentation Template Business Case Presentation Components

Business Case Presentation Template

Business Case Presentation Components • Why are we considering this proposal? – Strategic alignment – Opportunity summary • Problem; market analysis • Value proposition • Solution overview ©Pivotal Product Management, LLC. • Competitive overview; product positioning • Go to market strategy overview • High-level financial analysis • Team See the NOTES view in PPT • Ask for additional information 2

Summary Slide 1 • Why are we here? • Market analysis • Differentiation • Financial analysis ©Pivotal Product Management, LLC. 3

Summary Slide 2 • Solution overview • Competitive analysis • Team • Ask ©Pivotal Product Management, LLC. 4

Align with corporate strategy and goals ©Pivotal Product Management, LLC. 5

Market Opportunity Overweight U. S. Adults = 156 M …who own a Smartphone = 32 M Wally’s members 3. 7 M. . with Smartphone = 751 K ©Pivotal Product Management, LLC. 6

Customer Problem and Value Proposition ©Pivotal Product Management, LLC. 7

Solution Overview • Main features • Competitive differentiation ©Pivotal Product Management, LLC. 8

Competitive Analysis Indirect Alternatives Direct Share of Wallet Category Any other way to solve the problem, including “do nothing” Other solutions competing for the money that could be spent on your solution Similar solutions, can be delivered in alternate ways Product Closest substitutes as perceived by your target customers ©Pivotal Product Management, LLC. 9

Go to Market Strategy • Sales Channels • Marketing Communications ©Pivotal Product Management, LLC.

Financial Analysis • • • Revenue Cash Flow Break even IRR NPV ©Pivotal Product

Team ©Pivotal Product Management, LLC. 12

Ask • Your recommendation • What you need to implement next steps ©Pivotal Product

For More Business Case Help • Pivotal Product Management provides award-winning product management training, consulting, coaching, and skills assessment. Please contact us if you have questions about using this tool. Visit our website for more Product Management best practices, free tools, and templates. • Pivotal Product Management www. pivotalpm. com 866 -647 -5397 ©Pivotal Product Management, LLC. 14