BUSINESS By Cameron Short HOW I HAVE CARRIED
BUSINESS By Cameron Short
HOW I HAVE CARRIED OUT MY RESEARCH • I carried out my research by going on certain websites and also using my common knowledge. The information that I have had to find out is what the two companies actually do as a company and their purposes. For this piece of work in particular, I have had to find out how both businesses are ethical. I have done this by looking at certain review websites.
THORPE PARK • Thorpe Park is in Chertsey, Surrey, England. It has the slogan ‘ The Nations Thrill Capital’ and it opened May 24 th 1979. There is only one Thorpe Park in England it is one of the most popular theme parks in England. It has such rides as: The Swarm, Stealth, Saw, Nemesis Inferno and Colossus. They have a resort inside Thorpe Park that family's can book and stay in. There is a nice range of food and drink that you can have if you are staying over night, such as: Roast and Relish, Desperado’s Mexican Cantina, 360 Bar and
GALLIANO’S • Galliano’s is a small Pizza takeaway place along Gaywood in King’s Lynn. It has a 5 star hygiene rating and It sells all kinds of different Pizza’s with different toppings on. The pizza’s are usually cheap so it is good if you are hungry when you are out. They also deliver pizza’s to people’s houses which is really handy.
PURPOSE OF THORPE PARK • To Entertain • To Sell products • To offer a service
PURPOSE OF GALLIANO’S • To Sell products • To offer a Service
COMPARING TO PURPOSE OF BOTH BUSINESSES • Both of the businesses have a couple of comparisons. These are that they both sell products to the customer and they both sell food. Galliano's obviously sell food as they are a pizzeria but Thorpe Park also do because they own restaurants inside of the park. Both companies along with every other company in the world, sell products to people. You cannot be a company without doing so.
BUSINESS ACTIVITIES OF THORPE PARK. • Sector: Thorpe Park is in the tertiary sector because they sell merchandise to people that have visited Thorpe park and the park is also selling the rides to people. • Main Activities: There main activity is Offering Entertainment. • Other Activities: Sponsorship Sell Merchandise to the customers Sells food and Drink 4 D Cinema Shows Employ people Advertise the Park Train Staff Fright Nights
BUSINESS ACTIVITIES OF GALLIANO'S • Sector: Galliano’s is in the Secondary and Tertiary sector because it makes and sells products to people. • Main Activities: There main activity is to sell people pizza to people • Other Activities: To make the customers happy Sell hot food Employ people To Make Pizza’s Train Staff Advertise
REASONS FOR CHOOSING THE TWO BUSINESSES • The reason that I chose Thorpe Park was because the whole class had to use them as an example for our coursework. We chose this because they are a good template to build around and there are lots of different functional areas which meant that we gained a good understanding of what different parts there are to a business. We also visited the park as a school so we have first hand information about all of the rides because we have either seen them in person or we have rode them. • The reason that I chose to write about Galliano’s is because it is a local company that I regularly purchase food from when I am out. This means
COMPARISON OF ACTIVITIES Similarities To Employ people for the job. Differences Thorpe Park make rides but Galliano’s make pizza’s. Sell Food to customers. Thorpe Park have advertisements on TV. Thorpe Park sells drinks. To Train staff so that they are ready for the job. To make the customers happy. They both sell things for family’s to enjoy. They both have website’s Thorpe Park want people to have a good time, where Galliano’s want people to have a good meal.
AIMS OF THORPE PARK • • • Aims: To become market leader by beating Alton Towers To increase long stay visitors To increase mid-way attractions To create group synergy To develop the park To develop their rides
OBJECTIVES OF THORPE PARK Objectives: • To at least build one new park a year • To increase the amount of returning customers on day • • • two by 15% in one year To complete their accommodation building by 2013 To form a partnership with other companies. To increase overnight stay visitors by 10% in two years To hold three out of season events every year To create one new TV advert every year
AIMS AND OBJECTIVES OF GALLIANO’S • • • Aims: To sell pizza’s to people. To make profit. To make the customers happy. To become a big pizza selling company in King’s Lynn. To be able to expand their business. To think of more ideas for their pizza’s. To employ new staff. Objectives: To have bigger advertisements in the newspaper. To maybe have more Galliano’s spread across the country. To have advertisements on TV.
TO WHAT EXTENT ARE THE AIMS OF THORPE PARK BEING MET • Thorpe Park are meeting there aims. One of these aims is that they are updating their rides. This means that they are bringing out new rides regularly. This keeps the visitors happy because it means that they will want to visit the park to try out the new rides. • Another way that Thorpe Park are meeting their aims is that they are updating their park. This means that they are bringing out new attractions, restaurants and gift shops.
TO WHAT EXTENT ARE THE OBJECTIVES OF THORPE PARK BEING MET • Thorpe Park are meeting there objectives. One of the objectives that they are meeting is that they are creating a new TV advert each year. Each year they bring out a new advert about a new ride. This is because at least one new ride is built each year. • The other objective that Thorpe Park are meeting is that they are building a new park each year. Thorpe Park most recent rollercoaster that has been built is Swarm.
TO WHAT EXTENT ARE THE OBJECTIVES OF THORPE PARK NOT BEING MET • Thorpe Park didn’t meet the objective of completing their accommodation building by 2013. They had originally had the ‘Crash Pad’ on site. This was supposed to be their accommodation building but they were not satisfied with it so a year later (in 2014) they built ‘Thorpe Shark’. This is now their new accommodation building.
COMPARISON’S OF AIMS AND ACTIVITIES Similarities Differences To employ more staff. Galliano’s want to sell pizza’s. To have more parks or pizzeria’s Galliano’s want to think of more spread around the country. types of pizza designs. To become the best Amusement Thorpe Park want to build at Park/Pizzeria in the country. least one new park every year. To develop their park/ pizza houses Thorpe Park want to increase the amount of over night stays. To train their staff Thorpe Park want to develop their rides. Thorpe Park want to increase mid-way attractions.
COMPETITORS OF THORPE PARK • Alton Towers • Pleasurewood Hills • Flamingo Land • LEGOLAND • Drayton Manor • Chessington World Of Adventures
COMPETITORS OF GALLIANO’S • Pizza Hut • Dominos • Pizza Express • Gaywood Pizza House
BUSINESS ETHICS – THORPE PARK • • • How are they ethical. They pay their employees fairly. Working with charities. Waste management. Direct traffic around Thorpe park and avoid the public areas. How are they not ethical. Child labour scandal Building on Greenfield sites
BUSINESS ETHICS – GALLIANO’S How are they ethical • Recycle old pizza boxes. • Pay their employee’s fairly. How are they not ethical-
OVERALL JUDGEMENT • Overall, I believe that both Thorpe Park and Galliano’s are ethical because they both do things to either help people or to help the environment.
BIBLIOGRAPHY • • • http: //www. Thorpepark. com/ http: //www. gallianos-pizza. co. uk/ http: //www. flamingoland. co. uk/ http: //www. legoland. co. uk/ http: //www. draytonmanor. co. uk/ http: //www. chessington. com/ http: //pleasurewoodhills. com/ http: //www. altontowers. com/ http: //www. pizzahut. co. uk/ http: //www. pizzaexpress. com/ http: //www. dominos. co. uk/ http: //news. bbc. co. uk/1/hi/england/1639891. stm
EVALUATION • Strengths and Weaknesses. • Skills Developed. • Improvements for next time.
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