Business at the Speed of Light Information Technology
Business at the Speed of Light: Information Technology and E-Commerce © Prentice Hall, 2007 Excellence in Business, 3 e 1
From Data to Information to Insight • Competitive advantage – Data (facts and statistics) – Information (useful knowledge) – Insight (understanding) © Prentice Hall, 2007 Excellence in Business, 3 e 2
Data versus Information • Data – Raw statistics – Answer no question – Solve no problem • Information – Specific data – Graphic form © Prentice Hall, 2007 Excellence in Business, 3 e 3
Using Information Systems • Data – Databases – Data warehousing – Data mining • Information – Solve problems – Answer questions – Make decisions © Prentice Hall, 2007 Excellence in Business, 3 e 4
Chief Information Officer • Understand information needs • Create systems and procedures • Deliver quality information – Relevant – Accurate – Timely – Cost effective © Prentice Hall, 2007 Excellence in Business, 3 e 5
Business Information • • Research and development Planning and control Marketing and sales Communication and collaboration © Prentice Hall, 2007 Excellence in Business, 3 e 6
Business and the Internet • • • Accelerate commerce Control costs Erase borders Boost communication Promote collaboration Simplify research © Prentice Hall, 2007 Excellence in Business, 3 e 7
Accelerating Commerce • • Business-to-consumer Business-to-business Consumer-to-consumer Mobile commerce © Prentice Hall, 2007 Excellence in Business, 3 e 8
Cutting Costs • • • Searching for best prices Managing inventories Telecommuting Recruiting and training Reducing travel expenses Distributing information © Prentice Hall, 2007 Excellence in Business, 3 e 9
Erasing Borders • • Email Instant messaging Virtual meetings telecommuting © Prentice Hall, 2007 Excellence in Business, 3 e 10
Enhancing Communication and Collaboration • • • Email and instant messaging Mail server lists and newsgroups Intranets and extranets Virtual workspaces Blogs and wikis Internet telephone service © Prentice Hall, 2007 Excellence in Business, 3 e 11
Simplifying Research • Search engines – Web directories – Research databases – Metacrawlers © Prentice Hall, 2007 Excellence in Business, 3 e 12
Types of Online Searching • • Keyword search Boolean search Natural language search Forms-based search © Prentice Hall, 2007 Excellence in Business, 3 e 13
Effective Searching • • • Read instructions Observe details Review options Vary search terms Adjust the scope © Prentice Hall, 2007 Excellence in Business, 3 e 14
Using Really Simple Syndication (RSS) • Save time • Monitor competitors • Reach customers – News. Gator – Newz. Crawler – Bloglines – Feed. Demon – Pluck © Prentice Hall, 2007 Excellence in Business, 3 e 15
Business Information Systems • Operations information • Management support © Prentice Hall, 2007 Excellence in Business, 3 e 16
Operations Information Systems • • Transaction processing (TPS) Process and production control Office automation (OAS) Customer relationship management © Prentice Hall, 2007 Excellence in Business, 3 e 17
Management Support Systems • Management information systems (MIS) • Decision support systems (DSS) • Executive information systems (EIS) © Prentice Hall, 2007 Excellence in Business, 3 e 18
Business System Technology • Hardware • Software • Networks © Prentice Hall, 2007 Excellence in Business, 3 e 19
Computing Hardware • Equipment – Input – Processing – Output © Prentice Hall, 2007 • Computers – Clients – Servers – Mainframes Excellence in Business, 3 e 20
Computing Software • Operating systems – MS-Windows – Unix – Linux – Apple Macintosh • Application software – Word processing – Spreadsheets – Database management – Desktop publishing © Prentice Hall, 2007 Excellence in Business, 3 e 21
Networking Computers • • Local area network (LAN) Wide area network (WAN) Municipal area network (MAN) The Internet © Prentice Hall, 2007 Excellence in Business, 3 e 22
Current Networking Issues • Bandwidth • Wireless connections • Digital convergence © Prentice Hall, 2007 Excellence in Business, 3 e 23
Types of Wireless Connections • • Wireless fidelity (Wi-Fi) Wi. MAX Global positioning system (GPS) Bluetooth Short messaging service (SMS) Third generation (3 G) Radio Frequency Identification (RFID) © Prentice Hall, 2007 Excellence in Business, 3 e 24
Technology Issues for Managers • • Privacy and security Property rights Information overload Productivity monitoring Total cost of ownership Training employees The human touch © Prentice Hall, 2007 Excellence in Business, 3 e 25
Ensuring Privacy and Security • Malicious software • Security breaches • Data security © Prentice Hall, 2007 Excellence in Business, 3 e 26
Protecting Property Rights • Digital rights managements (DRM) • Digital products • Intellectual property © Prentice Hall, 2007 Excellence in Business, 3 e 27
Promoting Productivity • Information overload – Control SPAM – Categorize information – Visualize data • Misuse of technology – Monitor access – Minimize lawsuits – Protect systems © Prentice Hall, 2007 Excellence in Business, 3 e 28
More Technology Issues • Total ownership cost • Training employees • The human touch © Prentice Hall, 2007 Excellence in Business, 3 e 29
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