Business Arts Partnerships Australia Business Arts Foundation What

Business Arts Partnerships Australia Business Arts Foundation

What does Aba. F do? § Promotes • private sector support for the arts. We connect business and the arts, donors and foundations through three main programs.

What is Aba. F? • A national company. • Supported by the Commonwealth through the Department of Communications, Information, Technology and the Arts (DCITA).

What does Aba. F do?

Business Arts Partnerships Today we will look briefly at: • Types of relationships you can have with business • The partnership approach to business/arts relationships • Case Study – Heide Museum of Art and Gollings Pidgeon

Why seek Partnership with Business? Important to the sustainability of the arts that organisations get their income mix right. • Donations – Giving - Philanthropy • Government Funding • Business Partnerships and Sponsorships • Membership/Subscription/ticket sales

Reasons Business support the Arts Businesses are investing in Australia’s cultural life because they recognise that: • Communities now expect companies to be socially responsible • Supporting the arts brings sound commercial returns • The arts are good for society and the economy

Overview of the partnership process Build the case • Prepare the company profile Prepare the community statement • Identify benefits needed • Identify benefits offered Research and select a partner Prepare a proposal & negotiate a partnership Implement, evaluate & manage the relationship • Research industry sectors which are likely to match • Research and build hypothetical business cases • Create a partnership action plan • Research particular businesses likely to be a good fit • Formulate customised proposals • Agree on how to measure the benefits • Hold discussions with business decision makers • Review the partnership • Foster the decision making process and gain a commitment • Extend your relationship network

Heide Museum and Gollings Pidgeon Heide: • Identified need for a specific skill • Prepared a business case which outlined requirements • Looked for organisations that were a ‘good fi Gollings Pidgeon • We’re seeking a creative arts partner • Committed to long term • Wanted to leverage partnership

Tangible benefits of the partnership • Publications/printed material • Increase in donations to Heide Foundation • Recognition from peers through Awards • Contacts….

Intangible Benefits • Increased public awareness • Profile building – for both organisations • Collaborative working practices

Outcomes • Appreciation of each others work • Increase in attendance • Increase in business Resulted in range of creative and innovative projects •

The Partnership Approach for Relationships with the Private Sector Always • Strategic • Reciprocal • Flexible Often • Creative • Long Term • Multi – dimensional