Business and Management Research WELCOME Lecture 7 Data

Business and Management Research WELCOME

Lecture 7

Data collection • The execution phase of the research process begins with data collection Steps in the research process

Data collection • After preparing a suitable sample, the researcher collects the data from the units in this sample. • It is very important that the data are collected without any errors. • Data collection errors may arise if questions are asked in a wrong way. • Data collection is done in two stages: • pre-testing : collecting data from a small sample to test whether the data collection plan for the main study is appropriate • the main study.

Methods of data collection 1. Primary data collection: data which are collected for the first time and are original 2. Secondary data collection: Data which have been collected by some other researchers and published. • Primary data is collected through: 1. Observation 2. Interview 3. Questionnaire 4. Mail survey 5. Online survey

Methods of data collection • Important sources of secondary data include: 1. Official report of the local government. 2. Official publications of the foreign governments such as UN 3. News papers and books

Online survey tools • Survey Monkey (www. surveymonkey. com) is a popular online survey tool • It is designed to be easy to use • Its ease of use may account for its relative popularity

Online survey tool- Survey Monkey